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Susan Nelson is a seasoned executive with a proven track record of driving business growth and operational excellence. As a seasoned Marketing and Analytics expert, she has led high-impact marketing programs and managed teams of up to 90+ staff members. Her expertise spans Strategic Planning, Organizational Effectiveness, and Change Management, with a strong background in Team Leadership and Event Management. A holder of an MBA from the University of Wisconsin Graduate School of Business, Susan has successfully navigated complex organizational transformations, delivering results-driven solutions that drive business outcomes. Throughout her 25-year career, Susan has held various leadership positions at top-tier organizations, including Managing Director at Bank of America, where she led the global events and conferences team. She has also managed the Marketing Services department, overseeing teams of marketing specialists and delivering high-impact marketing programs. Her experience spans multiple industries, including banking, finance, and education. With a strong educational foundation in Marketing and Business Administration, Susan brings a unique blend of strategic thinking, operational expertise, and leadership acumen to her work. Her expertise has been honed through her experience working with top-tier organizations, including Bank of America, HelloCollege, and Andersen Consulting (Accenture).

Experience

    • Advisor
      • Feb 2019 - Present
      • Oakbrook Terrace, IL

      HelloCollege is a personalized college admission experience that allows students and parents to seamlessly navigate the college planning process from start to acceptance. As an Advisor, responsible for Paying for College Workshops and meeting with families to discuss the cost of college and budget considerations. Help students pursue their dream to obtain a high quality education while providing families with insights and tips on the financial implications of this important decision.

  • Bank of America
    • Chicago, IL
    • Managing Director, Head of Global Event Solutions
      • 2013 - 2016
      • Chicago, IL

      Led efforts to build a world-class Global Event Marketing function to efficiently deliver high impact client events and related analytics to the Global Banking & Markets and Global Wealth & Investment Management businesses. Managed team of 20 plus agency resources.

    • Managing Director, Head of Event Marketing-Global Banking & Markets Division
      • 2003 - 2013
      • Chicago, IL

      Responsible for leading and managing the global events and conferences team planning and executing external and internal events in the U.S., Asia, Europe, and Latin America. Managed staff of 90+. Portfolio of events included investor conferences, client programs and seminars, industry/third party trade shows and sponsorships, and client hospitality.

    • Managing Director, Led Marketing Services - Global Banking & Markets Division
      • 1999 - 2003

      Responsible for planning and executing high-impact marketing programs for all Global Banking & Markets lines of business. Successfully managed the Marketing Services department (staff of 40) to best serve the needs of the business, including the following teams of marketing specialists: Marketing Quality & Productivity, Conferences & Events, Sponsorships, Advertising, Creative Services, Relationship Marketing, and Online Marketing and Communications.

    • Principal, Director of Global Corporate & Investment Banking Communications Management
      • 1997 - 1999

    • Vice President, Director of Corporate Relations-Bank of America Illinois
      • 1994 - 1997

  • Andersen Consulting (Accenture)
    • Chicago, London, Frankfurt
    • Senior Marketing Consultant
      • 1986 - 1991
      • Chicago, London, Frankfurt

Education

  • University of Wisconsin Graduate School of Business, Madison, WI
    Master of Business Administration (MBA), Marketing
  • University of Wisconsin-Madison - School of Business
    Bachelor of Business Administration (BBA)

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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