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Surbhi Garg is a seasoned management professional with expertise in strategic enterprise management, financial analysis, and project planning. She has held various leadership positions in companies such as Krishna Colonisers, HVS India, and JLL, and has experience in market feasibility studies, financial modeling, and transaction services. She holds an MBA from ESSEC Business School and a Bachelor of Commerce from the University of Delhi.

Experience

    • Managing Director
      • Dec 2023 - Present
      • Goa, India

  • Krishna Colonisers
    • Lucknow, Uttar Pradesh, India
    • Partner
      • Aug 2021 - Present
      • Lucknow, Uttar Pradesh, India

      Established in 1959, Krishna Colonisers is dedicated to providing comprehensive housing solutions for everyone. With an impressive legacy spanning over six decades and an in-depth understanding of the Lucknow terrain, we have turned the dream of home ownership into reality for more than 4000 families in townships spread across 350 acres.Our portfolio includes sustainable and cost-effective projects, all 100% ready to move in and loan approved.

    • Principal Consultant
      • Jan 2019 - Aug 2021
      • Gurugram

      I was responsible for consulting on greenfield hotel projects, valuing existing and upcoming hospitality assets, and driving operator search assignments.Key Tasks Completed• Conducted market and financial feasibility studies for hospitality developments including hotels, resorts, and branded residences in cities such as Coorg, Kabini, Chikmagalur, Bikaner, Jaipur, Mumbai, Pune, Delhi NCR• Led DCF valuations for mixed use developments including hospitality, commercial and retail assets• Executed a comprehensive Indian Hotel Industry Report for the DRHP of a renowned hotel owning company for their upcoming IPO• Facilitated a One - time asset management review including the measurement, analysis and review of the sales, marketing, product, costs and distribution channels for an Upper Upscale Hotel in Bengaluru• Assisted in transaction services for hotels through conducting valuations and creating robust information memorandums to attract investors

  • JLL
    • Gurgaon, India
    • Senior Associate - JLL Hotels and Hospitality Group India
      • Jun 2018 - Jan 2019
      • Gurgaon, India

      • Spearheaded comprehensive market and financial feasibility studies for hotel and service apartment developments• Formulated Highest and Best Use studies for mixed use developments• Executed market appraisals and valuations on DCF model and replacement cost method for existing hotels• Assisted in transaction services of hotel portfolio across India and on operator search assignments• Facilitated client pitches and proposals to source new clients

    • Director (Marketing and Sales)
      • Jun 2014 - Aug 2016

      Director-Marketing and Sales• Conducted market feasibility reports• Conceived and implemented an integrated marketing communications plan based on market trends and company’s strategy , reviewed every 6 months• Designed and implemented a complete annual media plan for different mediums of marketing such as newspaper, radio, online portals, outdoors, exhibitions• Implemented the group's website , hired an external agency and launched it• Facilitated the process of getting home loans for clients through networking with banks• Represented and managed the company in property fairs and online events for business promotion• Handled legal proceedings and discussions on behalf of the company• Recruited, trained, and led 5 marketing and sales employees• Achieved a 35% increase in sales in the FY 2014-2015 and 27% in FY 2015-2016

    • Management Trainee
      • Feb 2014 - May 2014

      • Created a system to collect, segregate and report data (leads) and follow customer requirements• Identified and advertised with online advertisers for the company to increase their market visibility and customer base which brought 25% of the company’s business for financial year 14- 15• Created a customer feedback form to better understand their requirements and increase their satisfaction level and defined new rules to address customer queries • Participated in basic accounting practices and analysed financial documents and calculated and submitted corporate tax returns for the company

  • Hyatt Regency
    • New Delhi Area, India
    • Exposure Trainee
      • Jun 2015 - Jul 2015
      • New Delhi Area, India

      Trained in all front and back of the house departments for to gain an understanding of the operations of a 5 star (507 rooms) hotel

    • Consultant(AERS)
      • Jul 2013 - Jan 2014
      • Gurgaon, India

      • Assessed the risks associated with key business processes of the clients and mapped the risks to their controls, then tested the controls to determine if they were adequate. • Underwent training for SOC reports, Sarbanes Oxley Act, Basics for Oracle, Internal Audit reports

Education

  • 2016 - 2017
    ESSEC Business School
    Master of Business Administration (MBA), Hospitality Administration/Management
  • 2010 - 2013
    University of Delhi
    Bachelor of Commerce(Hons)
  • London School of Economics and Political Science
    Strategic Management(Summer School), A
  • 2014 -
    ISB Executive Education
    Strategic Real Estate Management
  • La Martiniere Girls' College, Lucknow

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