Experience

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  Accenture

  • Kolkata, West Bengal, India

  • Management Consultant

    • Jul 2022 - Present
    • Kolkata, West Bengal, India

    As a Business Consultant, I am working predominantly in driving end-to-end engagements in the areas of Commerce & Sales for Consumer Goods industry, working with CPG clients delivering Route-to-Market strategy & roadmaps, Channel Management -B2B2C, D2C, Social Commerce, Digital Transformation & Strategy, Process Transformation & Change Management.

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  Amul (GCMMF)

  • India
  • Dairy Product Manufacturing
  • 700 & Above Employee

  • Sales & Marketing – General Trade, Kolkata & S24PGNS

    • Feb 2020 - Jun 2022

    • Headed sales team of 2 districts viz Kolkata (Metro market) & South 24 Parganas (Peri-Urban/Rural Market) and have driven growth over the past 2 years in GT• Managed a portfolio of 400+ SKUs in the dairy division, from forecasting to distribution through omnichannel presence till it ends up in hands of the end consumer• Devised successful market entry strategies (Go To Market-Route to Market) for multiple new product lines• Conducted multiple consumer awareness activities on-ground and also engaged in digital & mass media marketing mix such as Facebook, Instagram content strategy devising (digital) and outdoor media, print media, etc. as part of mass media reach• Contributed to the launch of a new category in the Indian beverage market, the first Indian Seltzer, competing with Colas in the ample space of INR 40,000 cr market

  • Assistant Manager

    • May 2016 - Jun 2022

  • Key Account Manager – Modern Trade, E-Commerce & Q-Commerce Channels - West Bengal & Orissa

    • May 2017 - Jan 2020

    • Doubled the contribution of MFS & E-Commerce channels from over a span of 3 years with a significant CAGR increase• On-boarded National and local E-commerce platforms (Big Basket, BlinkIt, Jio Mart) and set up the entire operating model with respect to channel management in Eastern India • Developed expertise in understanding market share, macro trends, cross-company and sub-sector data analysis• Conducted in-depth analysis of sales and demographic data to leverage insights for strategizing launch plans for new products tailored for MT channels• Received appreciation for successful onboarding of leading E-commerce players with 100+skus and the subsequent increase in the contribution of the channel

  • Key Account Manager – HoReCa Channel - West Bengal & Orissa- Eastern Zone

    • May 2016 - Apr 2017

    • Designed the operating model to integrate the HoReCa channel in our organization through benchmarking against existing competitors in the same space • Driven sales volume through this channel through liaising with institutional stakeholders• Increased sales volume significantly by devising a product placement strategy for various products and introducing it in the Brunch menu of Star Hotels• Successfully developed a new distribution network in West Bengal & Orissa markets with the addition of 15 new exclusive HoReCa distributors• Spearheaded launch of HoReCa specific product category viz. Diced Cheese and successfully converted over 50+ restaurants, cafes, hotels, eateries etc. and driven significant volume of this newly launched cheese category

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  Whirlpool Corporation

  • Gurugram, Haryana, India

  • Brand Management Intern

    • Apr 2015 - Jun 2015
    • Gurugram, Haryana, India

    • Decoded the consumer behavior statistic as part of the Brand team of Whirlpool India• Recommended a the predictive way forward towards the usage of sub-brand names in India by conducting an end-to-end data analysis case study of the two main stakeholders of the purchase decision journey – the consumers/buyers and the retail executives• Designed the Sales Manifesto for Internal Branding of the Corporate Sales department to imbibe the new tagline of Whirlpool as a philosophy to be practiced every day to create customer delight at the end of the customer journey channel