Experience

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  HARTEK GROUP

  • Sahibzada Ajit Singh Nagar, Punjab, India

  • Head - Strategy, Marketing & Communications

    • Oct 2023 - Present
    • Sahibzada Ajit Singh Nagar, Punjab, India

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  Innovation Mission Punjab

  • India
  • Non-profit Organizations
  • 1 - 100 Employee

  • Head - Marketing & Outreach

    • Jun 2022 - Oct 2023

    Marketing. Outreach. Innovation. Currently building the Mission by connecting the whole ecosystem from the startups point of view 🔗

  • Lead - Marketing & Communications

    • Dec 2021 - Jun 2022

    Helping in building the Mission! If you're a start-up based out of Punjab - it's time to S.P.E.E.D 🆙Super-charging Punjab's Entrepreneurial Ecosystem Development ✨

• 

  Harbhajans 'Bachpan Yaad Aajaye' & The One Kitchen (Cloud Kitchen)..and the list shall continue!

  • Chandigarh, India

  • Entrepreneurship

    • Sep 2019 - Jun 2022
    • Chandigarh, India

    Marketing & Customer Lead for home-grown brands. Learning operations on the go! #supportlocal

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  RightSource

  • Chandigarh, India

  • Manager

    • Dec 2018 - Nov 2021
    • Chandigarh, India

    Prefers to keep things in order. No better way to do it better than the number game. Currently leading a team who handles clients outsourcing their Accounting & book-keeping services.

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  Unilever

  • Mumbai, Maharashtra, India

  • Assistant Manager

    • Dec 2017 - Nov 2018
    • Mumbai, Maharashtra, India

    Media means business - Led the 360 degree media responsibilities for the Refreshments Category in HUL.

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  Mindshare

  • United Kingdom
  • Advertising Services
  • 700 & Above Employee

  • Manager

    • Sep 2015 - Nov 2017

    Young Lion at Cannes 2017 - Represented Mindshare on the Global forum. Nominated for Young Spikes and Choreos 2016.Shortlisted for Young Spikes 2015 (Media Recognition).Shortlisted for Choreos 2015 (GroupM Employee Recognition Awards).Key responsibility of driving a portfolio of the overall client business. Day to day responsibilties include Digital Media Planning of Display,Social, Mobile and Search Engine Marketing by integrating Programmatic buying and advertising campaigns and charting their growth strategies. I also oversee the measurement piece and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) which involved in identification of any specific trends and insights, and optimize spend and performance based on the strategic insights.

  • Executive

    • Apr 2014 - Aug 2015

    Serviced GSK - Consumer Healthcare (FMCG Client) providing Digital solutions across its portfolio of multiple brands which includes Strategy, Planning, Servicing and Execution. Agreement between Client objectives and Planning metrics – CPM, CPV, arriving at insights and basket of vehicles and genres, budget allocation by display-search-mobile-social, market prioritization, TG and platform selection. Maintain Media plans including changes, budgeting, and execution including Estimation, scheduling reporting, monitoring, optimization and reconciliation. Also was instrumental in institutionalizing of the AV strategy (TV to Online strategy) across Brand and making it one of the part of our revenue stream.

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  Hungama

  • Mumbai

  • Summer Intern - Marketing

    • Apr 2013 - May 2013
    • Mumbai

    Worked with the Marketing Team at Hungama.com in promoting the App launched in the market in March 2013 by Hungama covering the following aspects of brand management and responsibilities: Analysis of current (existing) marketing process at Hungama.com Industry benchmarking and analysis of potential competitors – Gaana.com, Dhingana.com.  Contributing to and developing marketing plans and strategies. Role included planning, advertising, public relations, organizing events, product development and research.  Responsibility to track the Hungama App immediately post its launch, progress, promotion plan to boost up downloads.  Communicating with target audiences and managing customer relationships and customer questionnaires Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters, e-mailers. Managing budgets, Evaluating marketing campaigns, Monitoring competitor activity, assisting the manager in writing reports and analyzing data  Helping to drive online traffic with web-related campaigns (SEO) Liaise with external agencies; ensure project requests are dealt with in a timely and efficient manner – Hungama Digital Services Conceptualization and posting Content on Social Media Platforms for Hungama.com