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Sunny Liu is a seasoned communications professional with 10+ years of experience in media, journalism, and education. She has worked as a journalist, editor, and communications officer for various organizations, including News Corp Australia, Crikey.com.au, and Charles Darwin University. Sunny holds a Bachelor of Arts (B.A.) in Journalism & Psychology from Monash University and a Master of Teaching from Charles Darwin University.

Credentials

  • 2023 Pathways to Politics Program for Women participant
    Pathways to Politics Program for Women
    Sep, 2023
    - Apr, 2026
  • Certificate of Appreciation
    Study Melbourne
    Oct, 2022
    - Apr, 2026

Experience

  • Study Melbourne
    • Melbourne, Victoria, Australia
    • Campaigns and Engagement Advisor
      • Mar 2024 - Present
      • Melbourne, Victoria, Australia

  • Study Northern Territory
    • Darwin, Northern Territory, Australia
    • Senior Project Officer
      • May 2023 - Feb 2024
      • Darwin, Northern Territory, Australia

      Study Northern Territory is a destination marketing and student support agency in the Northern Territory Government, established to grow the international education sector.Study NT works with education providers, businesses and the local community to welcome international students to achieve academic success and discover new pathways to their future in the Northern Territory.As the Senior Project Officer at Study NT, I work on a range of student attraction and support initiatives such as the International Student Wellbeing Grant, International Education Awards and international marketing campaigns. I regularly engage with stakeholders including international students, alumni, education and training providers and education agents.

    • Communications Adviser
      • Jul 2022 - May 2023
      • Melbourne, Victoria, Australia

      - Develop and deliver high-quality strategic communications, including strategy, stakeholder analysis and engagement support, media relations, social media management and reputational risks and issues management.- Create accurate and timely communications materials to support ministerial opportunities and events- Contribute to the development of high-level narratives, ensuring strong and consistent key messaging that aligns with departmental and portfolio specific objectives. - Work focuses on the Industry and Innovation portfolios.

    • Australia
    • Higher Education
    • 700 & Above Employee
    • Media And Communications Officer
      • Feb 2022 - Jul 2022

      Prepare and implement effective media and communications activities to support the work of the University.Facilitate links between the University and the media, respond to external media requests, source content and write media releases. Manage publicity and media events, including handling enquiries and preparing materials to support the event.

    • Communications Officer
      • Jul 2021 - Feb 2022

      Media liaison, external and internal communications

  • Northern Territory Government
    • Darwin, Northern Territory, Australia
    • StudyNT Student Ambassador
      • Apr 2020 - Dec 2021
      • Darwin, Northern Territory, Australia

      A 2020 and 2021 Student Ambassador for StudyNT of Northern Territory Government, promoting the NT as a study destination for international students from around the world.

  • Charles Darwin University
    • Darwin, Northern Territory, Australia
    • Marketing Officer, CDU Global
      • Jan 2021 - Apr 2021
      • Darwin, Northern Territory, Australia

      Supporting CDU Global's marketing strategies through social media content creation, account management and campaign development.

    • Business Development Manager
      • May 2018 - Apr 2020
      • Melbourne, Australia

      - Designed and implement digital marketing campaigns targeting the Australian Chinese market for a variety of brands and enterprises. - Worked with a team of marketing specialists and copywriters to develop content strategies to optimise campaigns on social media and digital platforms specialising in WeChat and Weibo.

  • Monash University
    • Melbourne, Victoria, Australia
    • Student Mentor/Teaching Associate
      • Aug 2018 - Dec 2018
      • Melbourne, Victoria, Australia

      Mentoring students from Monash University’s School of Journalism through the Monash Journalism online news publication Mojo News.

  • CBD News
    • Melbourne, Australia
    • Editor
      • Jan 2018 - May 2018
      • Melbourne, Australia

  • CBD News & Docklands News
    • Docklands, Victoria, Australia
    • Journalist
      • Oct 2016 - Dec 2017
      • Docklands, Victoria, Australia

      -Work across three publications: Docklands News, CBD News and Southbank Local News;-Report on local news, conduct interviews and photo shoots;-Produce print content using Adobe InDesign and Photoshop and online content using WordPress-Manage social media accounts

    • Engagement Editor
      • Feb 2016 - Dec 2016

      - Managed Twitter, Facebook and Instagram accounts;- Attended weekly editorial meetings and reported social media statistics to other editors and contributors;- Wrote articles and produced video packages for the website.

  • WIN Corporation Pty Ltd
    • Bendigo, Australia
    • Intern
      • Sep 2016 - Sep 2016
      • Bendigo, Australia

      - Report on local news in Bendigo- Edit visions using Aurora Editing- Write script for RVOs and SOTs- Pitch original story ideas- Coordinate interviews and talents

  • Australian Broadcasting Corporation (ABC)
    • Southbank, Victoria, Australia
    • News Breakfast Intern
      • Aug 2016 - Sep 2016
      • Southbank, Victoria, Australia

      - Edited segments using Aurora- Updated social media accounts - Worked closely with producers and presenters - Used the internal newsroom system iNews - Associated graphics and vision with text - Wrote scripts for the presenters - Coordinated talent.

  • Broadsheet Media
    • Melbourne, Australia
    • Directory Intern
      • Jul 2016 - Sep 2016
      • Melbourne, Australia

      Content curation, SEO, and social media.

  • YMCA Victoria
    • Melbourne, Australia
    • YMCA Youth Press Gallery
      • Jun 2015 - Jun 2016
      • Melbourne, Australia

      I was a Press Gallery journalist at the annual YMCA Youth Parliament program.I reported on bills presented by Youth Parliamentarian and pitches articles to external publications.

  • News Corp Australia
    • Melbourne, Australia
    • Editorial Intern at the Herald Sun
      • Apr 2016 - May 2016
      • Melbourne, Australia

      Write news and lifestyle articles for the Herald Sun newspaper and online.Arrange photoshoots for the Federal Budget and other news articles.

  • Crikey.com.au
    • Melbourne, Australia
    • Editorial Intern
      • Oct 2015 - Nov 2015
      • Melbourne, Australia

      Wrote stories and snnipets on politics, business, media and current affairs.

  • China Daily
    • Beijing City, China
    • Contributor
      • Feb 2014 - Aug 2015
      • Beijing City, China

      Wrote articles for China Daily's subsidiary 21st Century English Education Media on education-related topics.

  • Universal Magazines
    • South Melbourne
    • Editorial Intern
      • Jun 2015 - Jul 2015
      • South Melbourne

  • Our Voice Magazine
    • Monash College
    • Editor in Chief
      • Oct 2014 - Apr 2015
      • Monash College

      I was the Editor in Chief of Monash College's student magazine Our Voice.

Education

  • 2014 - 2016
    Monash University
    Bachelor of Arts (B.A.), Journalism & Psychology
  • 2019 - 2021
    Charles Darwin University
    Master of Teaching, Secondary Education and Teaching

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