Experience

• 

  DAC Communications

  • Dubai, United Arab Emirates

  • Director of Public Relations

    • Apr 2023 - Present
    • Dubai, United Arab Emirates

    Clients: The Nice Guy Dubai, SKIMS x Ounass, The Maine Dubai, The Maine Ibiza, Ounass x ESSENTIALS Fear of God, Ounass x Represent, Beefbar Dubai, Sucre Dubai, Alma Bar Dubai, Okku, Mina Al Sheikhly, Ofa, Le Petit Beefbar Dubai, Ria Restaurant & Beach Bar, Upside and Fi'lia• Manage and oversee multiple PR & Social Media accounts.• Mange the Public Relations & Social Media teams. • Maintain a great network of Influential contacts in Fashion, Lifestyle, Food, Travel, Luxury, Media and Influencers within the UAE and Middle East. • Building and maintaining partnerships with brands across the GCC.• In charge of creating the marketing and communications plan for multiple clients and projects with the wider PR team. • Manage and contribute to the Business Development of the company.

• 

  25hours Hotels

  • Dubai, United Arab Emirates

  • Public Relations Manager

    • Jun 2021 - Apr 2023
    • Dubai, United Arab Emirates

    • Part of the pre-opening team. • Maintain a great network of Influential contacts in Fashion, Lifestyle, Food, Travel, Luxury, Media and Business within the UAE and Middle East. • Create and manage a one-of-a-kind Ambassador Program composed of movers and shakers from various industries including Fashion, Media, Music, Art, Design, and more.• Planned and managed the Grand Opening of 25hours Dubai One Central in partnership with Factory People with the explosive 25hours of Love Party.• Manage all photoshoots with various media and influencers. • Manage multiple PR Agencies for the hotel and the F&B outlets. • Manage multiple Social Media Agencies for the hotel and the F&B outlets. • Maintaining brand awareness internally and externally. • Building and maintaining partnerships with brands across the GCC.• In charge of creating the marketing and communications plan for year 1 of operation.• Creating the Responsible Business activities, campaigns, projects for the hotel.

• 

  Z7 Communications

  • Dubai, United Arab Emirates

  • Senior Public Relations Executive

    • Sep 2019 - Sep 2020
    • Dubai, United Arab Emirates

    Clients managed: Indochine Dubai, W Abu Dhabi - Yas Island, Iris Dubai, GAIA Dubai, NYX, Bvlgari Yacht Club, Nespresso, Nikki Beach Dubai, Park Hyatt Dubai, Gaggenau • Proactively pitch newsworthy stories relevant to regional media. • Development and Implementation of seasonal strategies for each venue.• Liaising regularly with local media & influencers to ensure maximum coverage for clients.• Handle all day-to-day press requests, including media inquiries, sharing brand information, interviews and influencer requests. • Create and maintain relationships with the region’s most influential influencers and Press, with a strong understanding of different types of media outlets. • Managing of all client events including event programming, production, guest-list creation and management. • Facilitate Press & Influencer reviews for all hotel and restaurant clients.• Production of press releases, creation of press kits and assets. • Creation of monthly/post event reports for all clients with press clippings and media values. • Managing the pre-opening, post opening, and ongoing PR campaigns for Indochine Dubai, Iris Dubai, and W Abu Dhabi - Yas Island.• Managing and execution of brand partnerships & collaborations.• Business development duties including identifying business opportunities, building and maintaining successful relationships with prospects and existing clients, collaborating with leadership on business strategy to determine objectives.

• 

  Faux Consultancy

  • Dubai, United Arab Emirates

  • Assistant Public Relations Manager

    • Jul 2018 - Sep 2019
    • Dubai, United Arab Emirates

    Clients managed: Huda Beauty, ASOS, Elsa O, Hautletic, ROMANI, Dolce & Gabbana, Stella McCartney, Amy Gattas, HALM, SKY 2.0 Dubai, and The Abu Dhabi EDITION• Proactively pitch newsworthy stories relevant to regional media. • Ensure maximum coverage for clients on a monthly basis by liaising with local media, as well as securing influencer placements and collaborations. • Create and maintain relationships with the region’s most influential influencers and Press, with a strong understanding of different types of media outlets.• Handle all day-to-day press and influencers requests for every brand managed. • Managed of all client events including event programming, production, guest-list creation and management. • Facilitate and coordination of client gifting activities, including list creation and dispatch. • Production of press releases, creation of press kits and assets. • Creation of monthly/post event reports for all clients with press clippings and media values. • Managed and executed the opening events during the opening of The Au Dhabi EDITION.• Managed the pre opening, post opening, and ongoing PR campaign for The Abu Dhabi Dhabi EDITION.

• 

  Marriott International

  • Dubai, United Arab Emirates

  • Public Relations Manager

    • Apr 2017 - Jun 2018
    • Dubai, United Arab Emirates

    • Part of the pre-opening team at Renaissance Downtown Dubai. • Maintain a great network of Influential contacts in Fashion, Lifestyle, Food, Travel, Luxury, Media and Business within the UAE and Middle East. • Create and maintain relationships with the region’s most influential influencers and movers and shakers. • Planned and executed the Grand Opening of the three David Myers outlets, Morimoto Dubai and the hotel’s Opening Extravaganza. • Handling several photoshoots with various media and influencers. • Maintaining brand awareness internally and externally. • Building and maintaining partnerships with high end luxury brands. • In charge of creating the marketing plan for year 1 of operation.• Collecting and developing content for the different social media platforms. • In charge of creating the Social Media Calendar Monthly/ Yearly.• Help in implementing design concepts for the hotel with the Graphic Agency.• Creating the Responsible Business activities, campaigns, projects for the hotel.

• 

  St. Regis Hotels & Resorts

  • Bangkok, Bangkok City, Thailand

  • Guest Relations Supervisor

    • Apr 2015 - Mar 2017
    • Bangkok, Bangkok City, Thailand

• 

  W Doha Hotel & Residences

  • Doha, Qatar

  • W Insider

    • Jan 2014 - Feb 2015
    • Doha, Qatar