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HL

Haley Lee

해외관리팀 at Samyang Foods Co., Ltd.
Intro Book
Business analyst with expertise in market research and data analysis.
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Location
Los Angeles, California, United States, US
Languages
  • korean Native or bilingual proficiency
  • Chinese Elementary proficiency
  • English Full professional proficiency
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Bio

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Haley Lee is a seasoned business analyst with expertise in market research, data analysis, and marketing strategy. She has experience working with various industries, including tech, fashion, and non-profit.

Credentials

  • Mimic Pro Digital Marketing Simulation
    Stukent
    Mar, 2019
    - Apr, 2026
  • Data Analysis with Python
    Coursera
    Jan, 2019
    - Apr, 2026
  • Python for Data Science
    Coursera
    Jan, 2019
    - Apr, 2026
  • Google Ads Search Certification
    Google
    Jul, 2019
    - Apr, 2026
  • Google Analytics Individual Qualification
    Google
    Jun, 2019
    - Apr, 2026

Experience

  • Samyang Foods Co., Ltd.
    • 해외관리팀
      • Jan 2023 - Present

  • Samyang America, Inc.
    • Sales Planning & Analysis
      • Feb 2022 - Dec 2022

  • San Diego Gas & Electric
    • Marketing Advisor
      • Jan 2020 - Jan 2022

  • Oracle
    • Business Analyst (MSBA Industry Project)
      • Apr 2019 - Jun 2019

      • Conducted market research to have a better understanding of B2B customers’ behaviors• Performed hierarchical cluster analysis on Oracle’s customer engagement datasets for enhanced segmentation of customers to provide personalized marketing solutions• Created and produced visual graphic PowerPoint presentation and presented to data science and marketing teams

  • TechStyle Fashion Group
    • Business Analyst (MSBA Industry Project)
      • Jan 2019 - Mar 2019

      • Analyzed 14 months of Shoedazzle’s comprehensive social media advertising campaign datasets to identify trends and optimize cost per acquisition using R, Excel, and Tableau• Created two predictive models using regression trees and linear regression to forecast quarterly cost per acquisition• Performed market research to provide seasonal marketing strategies• Created data-driven quarterly marketing mix

  • Volunteers of America Southwest
    • San Diego, California
    • Development and Communication Department Assistant
      • Oct 2017 - Dec 2017
      • San Diego, California

      • Analyzed about 1,000 existing donors’ data to define a target group for holiday appeals using pivot table• Managed and organized existing and new donors’ data in a database system• Created multiple presentations from scratch with incorporated animations

Education

  • 2018 - 2019
    California Polytechnic State University-San Luis Obispo
    Master of Science - MS, Business Analytics
  • 2013 - 2017
    University of California, San Diego
    Bachelor of Arts - BA, Economics

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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