Experience

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  Hypergear

  • Malaysia

  • Brand Executive

    • Nov 2021 - Apr 2023
    • Malaysia

    Part of the core marketing team of the leading waterproof outdoor brand in Malaysia. Play an important role in propelling brand's social media presence and building brand identity through content marketing. My job scope includes:Social Media Management- planning and organizing branded content through Instagram and TikTok- planning and organizing social media campaigns, contest and giveaways on Instagram and TikTok- producing valueable interest-based content such as reels, feed post and story- caption and hashtag research - influencer management and collaboration, both digital and on-ground events- maintaining good chat response and monitor digital relationship with followers- social media reporting, monthly analysis and yearly audit Email Marketing- planning monthly email marketing content and scheduling- liaising with e-commerce team on monthly promotions and aligning deliviarables in email platform - copywriting and creating personalized HTML design for each email campaigns- copywritng and setting up SMS blast- copywriting, design and setting up website pop-up forms, embed forms and landing page forms- creating automation workflows for welcome emails, re-engagement emails, cart abandonment and etc.- work closely with Omnisend account manager on constant improvement of channel- email marketing monthly reportPhotography and Video Production- support and essentially lead outdoor photography session during crisis of management- asigned producer for raya production for 2 consecutive years (2022 and 2023)- manage production team for pre-production and ensure team alignment- talent, wardrobe and prop management, FnB, location management- negotiate with suppliers, talents, rentals- production documentations prep General Marketing- plan and organize monthly 360 marketing campaign inclusive with digital, retail and collaborations- support on-ground events such as Go Hyper Splash Dash fun run- intern management- blog articles copywriting

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  Sterrific

  • Selangor, Malaysia

  • Digital Marketing Executive, SEO

    • Aug 2021 - Oct 2021
    • Selangor, Malaysia

    Provide Google SEO services such as internal and external optimizations, keyword research, bulk article copywriting, client management and intern management

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  White Otter Atelier

  • Selangor

  • Part Time Social Media Manager

    • Apr 2021 - Aug 2021
    • Selangor

    Freelance work with small interior design and build start-up and involved in content planning, creation, copywriting and scheduling for their Facebook and Instagram content.

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  Master Craft Group

  • Malaysia

  • Marketing Event Planning Intern

    • Nov 2020 - Nov 2020
    • Malaysia

    Design digital and printed creative assets for events and support event management team on on-ground projects.- graphic design and creating on-ground creative materials such as banners, decorations, entrance arch, stage design, photo booth and etc.- support operational tasks such as lucky draw, ballot counting and ushering- provide ideas on event scheduling- support supervisor during sales meeting with clients- succeeded in securing a tender job worth up to RM13,000