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Summer Kwan is a seasoned marketing professional with over 10 years of experience in marketing and management, including 8 years in business development. She has a strong background in marketing strategy, brand building, and time management, with expertise in analysis, implementation, and revamp of company policies. With experience in various industries, including healthcare and beauty, Summer has developed strong business acumen and a strategic thinker with excellent communication skills. She is proficient in CRM programs, digital marketing campaigns, and market research, and has a proven track record of driving sales and growth. Currently based in Hong Kong SAR, Summer holds a Bachelor's Degree in Marketing/Marketing Management from The University of Hull.

Experience

  • HEAL Medical Group
    • Hong Kong SAR
    • Marketing Manager
      • Feb 2023 - Present
      • Hong Kong SAR

       Over 10 years experience in marketing and management with 8 years in the business development Explore new business opportunity, brand building and evaluate business strategies Good at time management and a strategic thinker can communicate at all levels Strong business acumens and analysis, marketing, and experience in implementation and revamp of company policies

  • Premier Asia Medical Centre
    • Hong Kong, Hong Kong SAR
    • Business Development and Marketing Manager
      • Sep 2019 - Present
      • Hong Kong, Hong Kong SAR

       Over 8 years experience in marketing and management with 6 years in the business development Explore new business opportunity, brand building and evaluate business strategies Good at time management and a strategic thinker can communicate at all levels Strong business acumens and analysis, marketing, and experience in implementation and revamp of company policies

  • Health Integrated
    • Hong Kong, Hong Kong SAR
    • Business Development and Marketing Manager
      • Apr 2019 - Aug 2019
      • Hong Kong, Hong Kong SAR

       Assist in planning, organizing and execution of other marketing activities and special projects to ensure the activities are conducted in the most cost effective manner with objectives met  Monitor progress and make recommendations to achieve satisfactory return on investment against the goal set  Develop new business opportunities and establish strong partnership and communication with business partners Plan and execute marketing and promotional activities with 2 branches Collate, analyse and feedback market intelligence, reports and trends to facilitate management to formulate marketing plans and strategies

  • Megeve Beauty and Medical Centre
    • Hong Kong, Hong Kong SAR
    • Assistant Marketing Manager
      • Sep 2018 - Feb 2019
      • Hong Kong, Hong Kong SAR

       Assist in budgeting, planning and formulating marketing strategy to drive sales Develop and execute CRM program to joint promotions to strengthen brand image, awareness and VIP loyalty Understand current trends and best marketing practices across the channels Proactively to find effective marketing solutions for vendor partners and come up with partnership programs with company Develop and manage digital marketing campaign. Set specific digital objectives and monitor progress against goals Review existing campaigns and other data to identify opportunities to improve the sales performance.

    • Event Marketing Manager
      • Jan 2015 - Sep 2018
      • Central, Hong Kong

      - Close partnership with different multinational pharmaceutical companies (including A.Menarini, Bioderma, Galderma, Pfizer, MSD, Pierre Fabre, etc.) to provide insights and formulate winning business strategies for their key brands including new launches in Hong Kong and APAC- Create and develop medical and consumer activation plan, both local and regional market to achieve financial and business objectives according the corporation’s direction- Successfully built up a network of medical KOL relationship for AMEA and the partnering corporations for long term business growth and future opportunities - Maintain knowledge of new developments in different therapeutic markets anticipating potential positive and negative impacts on the business strategy- Manage operational and administrative functions to ensure specific projects are delivered smoothly and efficiently- Work and report to director, provide technical date presentations and briefings

    • Marketing Executive
      • Nov 2014 - May 2015
      • Central, Hong Kong

      - liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations;- sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organisation and the campaign;- managing the production of marketing materials- writing and proofreading copy;- arranging the effective distribution of marketing materials;- maintaining and updating customer databases;- organising and attending events such as conferences, seminars, receptions and exhibitions;- sourcing and securing sponsorship;- conducting market research and monitoring competitor activity- contributing to, and developing, marketing plans and strategies;- managing budgets;- evaluating marketing campaigns;

  • Twohundred Limited
    • Causeway Bay, Hong Kong
    • Account Executive
      • Oct 2012 - Oct 2014
      • Causeway Bay, Hong Kong

      - Professionally do the marketing research and analysis the market information- More patiently explore and develop the new opportunities and achieve and exceed sales targets- Successfully help the company to implement and coordinate effective marketing activities and follow up the assignment- Successfully liaise and develop business with prospects and provide excellent account services- Completely motivated, dedicated, and enthusiastic about different kinds of accounts work procedures - Possess exceptional communicational and interpersonal abilities, both internal and external- Outstanding presentation skills - Efficient to clearly communicate with clients about the executive level of management - Good time management & coordination skills - Capable of working efficiently under complete peer pressure

Education

  • The University of Hull
    Bachelor's Degree, Marketing/Marketing Management, General

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Medical Practices”

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