Experience

• 

  Igloo Ice Cream

  • Bangladesh
  • Food and Beverage Services
  • 100 - 200 Employee

  • Assistant General Manager - Brand

    • Jan 2023 - Present

    Key Responsibilities: 1. Build brand equity through the implementation of brand guidelines and a comprehensive business strategy.2. Supervise Brand team responsible for brand planning and brand development across group Brands (such as Igloo Ice Cream, Frozen foods, Dairy items, etc.).3. Ensure the establishment of productive and cost-effective relationships with third-party entities, including multiple advertising agencies, media agencies, and research agencies.4. Formulate and execute brand marketing plans encompassing marketing campaigns and product launches, taking ownership of marketing activities from planning to execution.5. Track sales performance and initiate appropriate actions as necessary.6. Designing trade promotions, incentive programs and monitoring sales promotion activities, and preparing evaluation reports. 7. Developing a good relationship between Brand & Consumer as well as developing Brand position/health.

  • Sr. Manager - Brand

    • Jan 2017 - Dec 2022

    Key Achievements:1. Igloo ice cream was elected & received the Best Brand Award during my tenure – Ice Cream category, 2018, 2020 & 20212. NPD: Chocbar Insta, Kheer Malai etc.

  • Manager - Brand

    • Jun 2015 - Dec 2016

    Key Achievements:1. Awarded as the best performer for the year 2016.2. Igloo ice cream was elected & received the Best Brand Award during my tenure – Ice Cream category, 20163. NPD: Exotic - Almond Split/Swiss Chocolate, Blueberry Yoghurt 1 Liter etc.

  • Assistant Manager - Brand

    • Jun 2014 - May 2015

• 

  Akij Food & Beverage Ltd

  • Food and Beverage Services
  • 200 - 300 Employee

  • Sr. Executive - Brand

    • Jun 2013 - Jun 2014

    1. I led the Brand Team, overseeing two major brands. Notably, I successfully launched CLEMON, FARM FRESH, and a few other brands, achieving significant success. I spearheaded the development of FARM FRESH 250ml, resulting in a remarkable 12% increase in sales volume.2. Prepared & executed various promotional plans that posed a threat to our competitors. 3. Both CLEMON and FARM FRESH gained widespread popularity in Bangladesh, with CLEMON's volume growth standing as a milestone in AFBL's history. 4. Effectively handles E-media directly for the target segments & Developed 360-degree media plan to maximize marketing mix in an efficient way.5. Efficiently managed E-media targeting specific segments and devised a comprehensive 360-degree media plan to optimize the marketing mix effectively.6. My efforts extended to both ATL and BTL activities, contributing to the brands' success. 7. Coordinated numerous activations and events across various locations to establish stronger consumer connections.

  • Officer - Brand

    • Jul 2011 - Jun 2013

  • Assistant Officer - Brand

    • Dec 2008 - Jun 2011