Experience

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  Delta Dental

  • Director, D2c Strategy & Portfolio Management
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  Delta Dental Insurance Company

  • San Francisco, CA

  • Director, D2C Strategy & Portfolio Management

    • Nov 2014 - Present
    • San Francisco, CA

    Lead the Individual line of business. Create B2C strategies to increase and retain enrollment. Go-to-market plans include product development, pricing, channel, segmentation, positioning and advertising strategies.As a consultant, led marketing strategy and program management for launch of new pr...

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  ModCloth

  • Canada
  • Retail
  • 200 - 300 Employee

  • Marketing Consultant

    • Dec 2014 - Nov 2015

    Consulted on strategic marketing priorities including CRM, social marketing and talent recruitment. Managed Google Display Network and Polyvore advertising channels to drive new traffic and increase ROI.

  • Director, CRM and E-Commerce Marketing (Contractor)

    • May 2014 - Dec 2014

    Responsible for CRM, Direct Messaging, Promotions, and Ecommerce Marketing. Led team of 12 to develop marketing strategies and programs to increase revenue, drive repeat visits & sales, build loyalty, and support new customer acquisition.Activities included lifecycle & loyalty marketing, brand storytelling, conversion-driving ecommerce marketing & cross-selling, email & push messaging, mobile web & app marketing, customer segmentation and A/B testing.

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  PayPal

  • United States
  • Software Development
  • 700 & Above Employee

  • Director, Product Marketing

    • Jan 2011 - Nov 2013

    Led global positioning and messaging development, created go-to-market strategies, and identified market opportunities through segmentation and needs gap analysis for all small business online, mobile, and retail products.

  • Director, Product Management

    • Mar 2007 - Jan 2011

    Managed business and product lifecycle for value-added payment processing products portfolio.Launched subscription payment product resulting in double-digit portfolio revenue growth.

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  eBay Inc.

  • Director, Marketing

    • Mar 2006 - Feb 2007

    Guided 10 European and Asian country teams’ development of business and marketing strategies for new international online classifieds business.Consumer traffic to local country sites grew between 50% and 150%.

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  Claria Corporation

  • Director of Marketing

    • Apr 2001 - Mar 2006

    Oversaw corporate marketing including branding, positioning, advertising, PR, direct marketing, event sponsorships and marketing research.Established marketing research division growing number of client projects fourfold and generated media sales leads.Led development of new corporate brand archi...

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  Brodia

  • Senior Director, Marketing

    • Oct 2000 - Apr 2001

    Led marketing strategies and plans to drive digital wallet usage for Internet start-up.

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  AllAdvantage

  • Director of Marketing

    • Mar 2000 - Oct 2000

    Created marketing strategies and plans targeting ad sales customers for Internet start-up.

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  Ghirardelli Chocolate

  • Brand Manager

    • Jan 1999 - Jan 2000

    Led new business and brand development including Internet, e-commerce and licensing strategies.Redesigned web site doubling site traffic and user session length.

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  Nabisco

  • Brand Manager

    • Jul 1995 - Jan 1999

    Had direct P&L responsibility for portfolios with sales up to $500M, including the Wheat Thins brand and New Business.Turned around Wheat Thins brand achieving double digit growth after 7 straight years of sales declines.Launched multiple line extensions generating significant incremental sales.

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  Pillsbury

  • Assoc Marketing Mgr

    • Aug 1993 - Jul 1995

    Managed daily business and marketing activities of $100M+ Green Giant frozen vegetables portfolio.Repositioned product line successfully reversing sales declines.