Experience

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  Connect Group South Africa

  • South Africa
  • Financial Services
  • 100 - 200 Employee

  • General Manager Marketing: Cash Connect I Capital Connect I Card Connect I EasyPay Cash

    • Apr 2014 - Present

  • Marketing Manager: Cash Connect

    • Apr 2014 - Mar 2015

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  Sage Pastel Payroll & HR

  • Marketing Manager

    • May 2005 - Apr 2014

    I am a member of the Executive Committee (Exco), Top Management Team.Main job functions: -Classical Marketing (A-Z in Marketing), including ATL, BTL and TTL, PR, etc; -Brand Architecture (BA);-Corporate Identity (CI);-Project Mnagement;-Overall visual language.Operational marketing categories include Payroll & HR software in South Africa and Southern Africa, training, workshops, seminars, outsourcing, consulting, placements/recruitment.Other roles:-Social Media (networking), including Twitter, Facebook, Forums, etc. -Tactical paid for Google Campaigns / Adword Biddings / Text ads.-Search Engine Optimisation (SEO).-Website Maintenance and Strategy.-Sales Strategy and implementation. -Installed base Marketing.-Snail Mail Campaigns (Mail Shots).-Internal and external communications. -Retail (Incredible Connection, Makro).-Marketing collateral for Resellers (Channel Partners) in South Africa.-Marketing collateral for Business Partners in over 22 countries.-Marketing opportunities with Accounting Bodies: South African Institute for Professional Accountants (SAIPA); South African Institute for Chartered Accountants (SAICA), Institute for Certified Bookkeepers (ICB), South African Institute for Tax Practitioners (SAIT), etc.-Exhibitions (Expo).

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  Europ Assistance South Africa

  • Project Manager

    • Jun 2003 - Apr 2005

    Product Development and Project Management of national contracts, e.g. Glenrand MIB, FNB, Edcon Group, ABSA, to name but a few. Products implemented in various call centers, including health and medical evacuation, legal, home and roadside assistance, accident assistance, etc.

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  Futurekids SA

  • Marketing & Projects Manager

    • Oct 2001 - May 2003

    -Project Manager of national business contracts.-Provide Marketing and Communication strategies.-Selling the Futurekids / SkillsPro product to national companies / government tenders.-Manage all Marketing activities as National Marketing Co-ordinator.-Manage the National Sales and Marketing Budget.