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Suman Waqar is a seasoned social media professional with 10+ years of experience in managing and creating social media strategies for various companies. He has expertise in social media marketing, content creation, and campaign management. Suman holds a Bachelor of Commerce degree from Hailey College of Commerce, University of the Punjab, and has certifications in social media marketing from Coursera.

Credentials

  • Advertising with meta
    Coursera
    Jul, 2022
    - Apr, 2026
  • Fundamentals of Social media advertising
    Coursera
    Jul, 2022
    - Apr, 2026
  • Introduction to social media marketing
    Coursera
    Jul, 2022
    - Apr, 2026
  • Measurements and optimize Social media marketing campaigns
    Coursera
    Jul, 2022
    - Apr, 2026
  • Social media management
    Coursera
    Jul, 2022
    - Apr, 2026
  • Content Marketing
    HubSpot Academy
    Aug, 2023
    - Apr, 2026

Experience

  • Cogent Labs
    • Lahore, Punjab, Pakistan
    • Social Media Manager
      • Dec 2023 - Present
      • Lahore, Punjab, Pakistan

    • Social Media Content Creator
      • Oct 2023 - Present
      • Lahore

    • Growth Marketing Manager
      • Oct 2022 - Dec 2023

  • Bundu Khan Foods
    • Lahore, Punjab, Pakistan
    • Social Media Marketing Manager
      • Aug 2020 - Sep 2022
      • Lahore, Punjab, Pakistan

  • DevBatch
    • Lahore District, Punjab, Pakistan
    • Social Media executive
      • Jun 2019 - Jul 2020
      • Lahore District, Punjab, Pakistan

      Develop, implement and manage our social media strategyDefine most important social media KPIsManage and oversee social media contentMeasure the success of every social media campaignStay up to date with the latest social media best practices and technologiesUse social media marketing tools such as BufferAttend digital marketing conferencesWork with copywriters and designers to ensure content is informative and appealingCollaborate with Marketing, Sales and Product Development teamsMonitor SEO and user engagement and suggest content optimizationCommunicate with industry professionals and influencers via social media to create a strong networkHire and train others in the teamProvide constructive feedbackPosting in relevant groupsMonitor business with clients

  • FrontStory
    • Lahore, Pakistan
    • Campaign Coordinator
      • Feb 2018 - May 2019
      • Lahore, Pakistan

      Manage company’s social media channels, creating campaigns and managing campaigns on Facebook, Twitter, Taboola, Gemini, Zemanta and Outbrain. Engages in social media presence creation on new and emerging social media platforms.Build and execute social media strategy through competitive research, platform determination, benchmarking , messaging, audience identification.Generate, edit, publish and share daily content (original text, images, and video) that builds meaningful connections and encourages community members to take action.Proposes new ideas and concepts for social media contentWorks with marketing and social media team members to coordinate ad campaigns with social media strategy

  • Telenor Microfinance Bank Limited
    • Lahore, Punjab, Pakistan
    • Chat support executive
      • Aug 2017 - Jan 2018
      • Lahore, Punjab, Pakistan

      Working at EasyPaisa project as a Social Media Executive. Being a part for its digital care team the key responsibilities are to maintain their social media platforms i.e Facebook, Twitter, Instagram, YouTube, Play Store along with the up to date Marketing promotions. Social Media Executive • Handling Customer’s queries. • Initiate customer’s complaint.• Assuring the complaint till resolution.Guide the customer with complete information regarding any active promotions. • Answer quires of customer on wall posting, comment section as well as private massage on official social media Platforms of EasyPaisa. • Assist to customer through EasyPaisa official mobile application. • Handing over the shift to other team members with comprehensive report. • Leading the team so they can be more responsive and utilize their time in a best way. • Provide suggestions regarding the marketing camping and new promotional ideas.

  • Meezan Bank Limited
    • Lahore, Punjab, Pakistan
    • Summer Intern
      • Jul 2016 - Sep 2016
      • Lahore, Punjab, Pakistan

Education

  • 2013 - 2017
    Hailey College of Commerce, University of the Punjab
    Bachelor of Commerce - BCom, Business Administration and Management, General

Suggested Services

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Industry Focus. “Software Development”

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