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Sum Luen Wong

Marketing Executive at Aurabeat Technology Limited
Intro Book
Marketing professional with 10+ years of experience in marketing campaign development and social media management.
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Location
Hong Kong, Hong Kong SAR, HK
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Bio

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Sum Luen Wong is a seasoned marketing professional with 10+ years of experience in developing and implementing effective marketing campaigns, managing social media platforms, and creating engaging content. He has worked in various roles, including Marketing Executive, Marketing Assistant, Trade Campaign Coordinator, Copywriter, and Marketing Trainee, across multiple industries. Wong holds a Bachelor's degree in Journalism and Communication from the Chinese University of Hong Kong.

Experience

  • Aurabeat Technology Limited
    • 香港特別行政區
    • Marketing Executive
      • Jan 2024 - Present
      • 香港特別行政區

      - Planned and executed exhibition- Developed and implemented effective marketing campaigns- Managed advertising placements on Google Ads and social media platforms, tracking performance- Oversaw Shopify online shop operations and revisions- Handled daily social media operations- Wrote SEO articles to boost search engine rankings- Provided marketing support to distributors- Collaborated with teams and other organisations to develop impactful marketing campaigns

  • D.E.C.T. Production Ltd.
    • 香港特別行政區
    • Marketing Assistant
      • Aug 2022 - Dec 2023
      • 香港特別行政區

      - Daily operation for social media platforms, including content planning, visual briefing, content writing- Build up a positive image and increase exposure of our company through managing social media- Analyze social media data and make appropriate adjustment

  • foodpanda
    • 香港特別行政區
    • Trade Campaign Coordinator
      • Jun 2023 - Aug 2023
      • 香港特別行政區

      - Liaise with the category and marketing teams to develop joint campaign plans- Monitor and evaluate ongoing campaigns, including weekly performance tracking- Contribute to the development of product cataloging, tools, and tactics to enhance the customer experience- Foster cross-functional teamwork to successfully deliver strategic projects

  • Create & Yay
    • 香港特別行政區
    • Copywriter
      • May 2022 - Aug 2022
      • 香港特別行政區

      - Write clear, compelling copies for various mediums (e.g. ads, social media posts, website, booklet)- Video script writing- Work with creative professionals to develop marketing projects and campaigns- Conduct high-quality research and site visit before script writing- Serve as a helpful assistant during marketing events and shooting

  • Guru Online - AdBeyond (Group) Limited
    • 香港特別行政區
    • Marketing Trainee
      • Sep 2021 - Apr 2022
      • 香港特別行政區

      Perform market analysis and research on the latest trends and analyze content pillars- Write clear and creative content for social media page of our clients- Meet with clients to understand their needs and design appropriate campaign ideas - Research and evaluate competitor marketing and digital content

Education

  • 2019 - 2023
    香港中文大學
    Bachelor's degree, Journalism and Communication

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Appliances, Electrical, and Electronics Manufacturing”

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