Experience

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  KUWAIT PROTEINS CO.

  • Kuwait

  • Brand Manager

    • Aug 2022 - Present
    • Kuwait

    Brand Portfolio- Ali Café, Kaanlar, Majestic, Pallermo, La Mere Poulard, Sweet N Low•Annual forecasting, budget planning and coordination with demand planning to maintain inventory sustainability and control•Developing annual promo calendar, Marketing Budget and Trade marketing activities•Negotiating with suppliers on A&P support, Plano gram, claims settlement and providing timely reports and market insights•Controlled expenses to deliver cost-effective marketing and advertising.•Coordinating innovative strategies to accomplish objectives and boost long-term profitability.•Preparation of Business reviews & Presentations for management/supplier meetings•Conduct meetings and presentations with Sales Managers, Sales Supervisors and Team•Value Chain Analysis, Margin analysis and Market Analysis to improve the overall margins of the brand•Setting the yearly and monthly sales targets(Volume and Value) for the team and following up on shortcomings•Continually review all elements of the marketing mix including product formulation, price and promotion to optimize sales, market share, profitability and build brand equity•Monitoring brand performance through key performance indicators(KPI)•Raising claims on monthly and quarterly basis with suppliers•Analyze IMS and retail sales data by channel outlet to optimize brand performance, plan activities, minimize liquidations and achieve healthy margins•Focus on growth of business through growing E-Com platforms•Monitoring competitor activity, evaluating visibility and audit of product coverage through weekly market visit•Perform other duties related to the job as assigned by Marketing Manager

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  Al Zahem & Malhotra General Trading Company W.L.L.

  • Kuwait

  • Trade Marketing Supervisor

    • Aug 2012 - Sep 2022
    • Kuwait

    Brand Portfolio- Priya, Al Kabeer Frozen, Gazalle, National• Create and maintain calendar of activities working with the respective Channel managers • Propose & execute promotional activities relating to various channels in line with brand identity and report back effectiveness of the campaigns • Point of contact with suppliers to plan and negotiate budgets, share market insights of local market. • Work on monthly/quarterly reviews, plan order quantity, distribution gap analysis, ageing and short expiry management • Set up and execute the trade marketing plans in line with the approvals throughout the year• Identify and implement necessary POSm, Plano Gram, Promotions, Merchandising to improve brand presence and visibility • Listing,launch planning and execution of NPD’s• Working with sales team to develop local customer engagement and brand activation plans for each channel • Analyzing and reporting trends to monitor performance and take corrective actions on SKU levels•Work on clearing slow moving and near expiry stocks• Market visit across channels to understand product positioning, analyze competitor prices and activities, inspect weekly flyer displays, check contract visibility, shelf share analysis, merchandising support and submit reports to respective principles for actions • Plan and Organize In-store activities, Events, Food festival, Sampling activities and other BTL activities

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  Q8 Realtor

  • Kuwait

  • Senior Marketing Executive

    • Nov 2010 - Jul 2012
    • Kuwait

    -Creating, developing and marketing new business strategies and opportunities.-Organizing and coordinating events including seminars, trade shows, exhibitions-Developing strong networks/relationships with qualified referral sources, establishing excellent public relationships to promote goodwill.-Sourcing and budgeting advertising opportunities and placing adverts in the press-Drafting of contracts and proposals in conjunction with the CEO, overseeing and monitoring the implementation and reviewing of the benefits of executing parties-Sourcing, maintaining and updating customer databases-Collecting of information on the market and competitive conditions and using this information to develop and strategize for the future.-Evaluating and negotiating business proposals with clients and realizing full potentials-Monitoring and arranging the production and distribution of marketing materials -An active team player involved in training and supporting team members and newly hired in order for systemized functioning of the planned business process

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  Thomson Reuters

  • Bangalore

  • Market Analyst

    • Aug 2009 - Feb 2010
    • Bangalore

    -Analyze market dynamics, competitor analysis and weekly reports to management -Research and respond quickly to all clients issues, adhering to quality goals for accuracy, completeness and timeliness-Seek and provide information to help clients like Goldman Sachs, JP Morgan Chase, Citigroup determine their position in the market place.-Compiled and edited quality control reports-Carried out market research and customer surveys to assess demand, brand positioning and awareness-Responsible for creating new series/deletions/amendments to ensure market completeness