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Sue Rock Tully is a seasoned marketing professional with 20+ years of experience in fundraising, direct marketing, and program management. She has a strong background in analytics, CRM, and database marketing, with expertise in marketing strategy and communications. Sue has held various leadership roles, including Senior Account Manager at Blackbaud/Target Analytics and Senior Account Director at MINDset direct.

Experience

  • The Book Rack
    • Arlington, Massachusetts, United States
    • Book Seller
      • Feb 2022 - Present
      • Arlington, Massachusetts, United States
  • Stella & Dot
    • Arlington, MA
    • Independent Ambassador
      • Oct 2011 - Feb 2022
      • Arlington, MA

      Independent fashion and beauty sales representative through a social retail platform, offering in-home and online access to customers. Mentor a team of 20+ independent representatives, providing support and inspiration for a varying array of personal goals. Facilitate regional meetings to share ...

  • MINDset direct
    • Arlington, VA
    • Senior Account Director
      • Sep 2012 - Oct 2013
      • Arlington, VA

      Responsible full client relationship, offering strategic consulting, data analysis, and program management for a variety of direct marketing fundraising campaigns. Clients include: St Jude Children's Research Hospital, Disabled Veterans of America, Human Rights Campaign, Wildlife Land Trust

  • Blackbaud/Target Analytics
    • Cambridge, Massachusetts, United States
    • Senior Account Manager
      • Jan 2002 - Aug 2012
      • Cambridge, Massachusetts, United States

      Sales and relationship management responsibility for combined $1million+ business. Offering strategic consulting and analytic tools for complex direct mail fundraising programs. Clients include: American Cancer Society, American Diabetes Association, St Jude Children's Research Hospital, Mar...

  • Epsilon
    • Burlington, Massachusetts, United States
    • Account Director
      • May 1991 - Jun 2001
      • Burlington, Massachusetts, United States
    • Software Engineer
      • Apr 1989 - Apr 1991
      • Needham, MA

      collected and analyzed project metrics to determine process performance

Education

  • Hobart and William Smith Colleges

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Industry Focus. “Marketing and Advertising”

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