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Bio

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Sue Giplaye is a seasoned content marketing specialist with 11+ years of experience in writing, blogging, and internet marketing. She has managed various roles, including Content Marketing Specialist, Customer Service Representative, and CEO of Beauty And Braids blog. Sue has a Bachelor of Arts degree in Business Management from Southern New Hampshire University and holds several certifications, including Acadium Apprenticeship Completion Certificate and Technology Sales Certified.

Credentials

  • Getting started with Croud
    Croud
    Feb, 2023
    - Apr, 2026
  • Technology Sales Certified
    Victory Lap
    Apr, 2022
    - Apr, 2026
  • Acadium Apprenticeship Completion Certificate
    Acadium
    Jul, 2020
    - Apr, 2026
  • Acadium Apprenticeship Completion Certificate
    Acadium
    May, 2020
    - Apr, 2026
  • Acadium Apprenticeship Completion Certificate
    Acadium
    Apr, 2020
    - Apr, 2026
  • Acadium Apprenticeship Completion Certificate
    Acadium
    Apr, 2020
    - Apr, 2026
  • Acadium Apprenticeship Completion Certificate
    Acadium
    Oct, 2019
    - Apr, 2026

Experience

  • Peckham, Inc.
    • Grand Rapids, Michigan, United States
    • Customer Service Representative
      • May 2023 - Present
      • Grand Rapids, Michigan, United States

      O Highly skilled customer service representative who manages many inbound and outbound calls. O Follows communication scripts and knowledge of company policies and procedures.O Boosted organizational efficiency by going above and beyond with customer service, ensuring that at The National Passport Information Center all questions, cancellations, and confirmations were addressed appropriately.

    • Content Marketing Specialist
      • Jan 2013 - Present

      O CEO of Beauty And Braids blog, which has all-time views of over 10,000 to date.O Since launching my writing business, my sales tactics have launched at least 100 major writing projects. O Responsible for SEO and content marketing strategies, and blogging projects in WordPress.O Led comprehensive social media and local SEO initiatives, crafting impactful strategies that significantly increased brand awareness and community engagement.O Orchestrated data-driven campaigns, analyzing performance metrics to refine content and optimize online visibility.O Successfully implemented and managed local SEO tactics, resulting in notable improvements in search rankings and local business visibility. O Collaborated with small businesses to align digital efforts with overall marketing objectives, showcasing adaptability, and a results-oriented mindset.

    • Content Marketing Specialist
      • May 2020 - Jul 2020

      O Oversaw Styld Life Inc. blogging needs. Created articles geared towards promoting their beauty business. O Got blog posts for their site featured on multiple websites.

    • Web Content Writer
      • Feb 2020 - Apr 2020

      O Secured a featured post in a magazine that highlighted the successes of black entrepreneurs. O Generated new ideas for content creation, distribution, and promotion.

    • Content Marketing Associate
      • Feb 2020 - Apr 2020

      O Assisted Dreams Accelerator Inc. with writing an International Best-Selling book on Amazon. O Increased client’s Facebook group by 10x, through initiating targeted outreach to hundreds of writers.O Supported brand identity to locate potential customers through market research.

    • Content Marketing Specialist
      • Feb 2020 - Apr 2020

      O Provided content marketing for E3 Michigan through blog posts. O Targeted the ideal demographic through SEO content. Improved business website visibility and appearance.

    • Content Creator
      • Aug 2019 - Oct 2019
      • Monetized Mama

      O Created content for Monetized Mama. Provided graphic design via Canva for social media posts and leveraged my experience in Adobe Photoshop to impact the manager's decisions in social media posts.O Used research skills to make data-based decisions.

Education

  • 2024 - 2024
    Southern New Hampshire University
    Bachelor of Arts - BA, Business Management
  • 2021 - 2021
    Victory Lap
    Certificate, Information Technology

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Content Marketing”

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