Experience

• 

  Finch

  • Bellevue, Washington, United States

  • Content Marketing Consultant

    • Nov 2023 - Present
    • Bellevue, Washington, United States

    Helping Finch, a unified API for payroll and HRIS, build and execute its content strategy.

• 

  Knit

  • Bengaluru, Karnataka, India

  • Head of Content Strategy & Product Marketing Advisor

    • Dec 2022 - Oct 2023
    • Bengaluru, Karnataka, India

    📌 Created and executed content strategy from scratch for Knit Unified API📌 Implemented data-driven GTM strategy and messaging guidelines that resonate with customers📌 Planned and managed editorial calendar that helped publish 50+ high quality product related articles, and 10+ sales and marketing ...

• 

  SuperBeings

  • United States
  • Software Development
  • 1 - 100 Employee

  • Head of Content Strategy & Marketing

    • Sep 2022 - Apr 2023

    📌 Ensured steady organic SEO growth with resourceful website content (end-to-end content strategy)📌 Increased monthly organic traffic to the website from 8,000 to 1,60,000 in 6 months📌 Created and managed lead nurturing email sequences and bi-weekly newsletter📌 Implemented a solid link building strategy that led to generating 2-4 high quality backlinks each month

  • Content Strategist & Writer

    • Oct 2021 - Aug 2022

    📌 Developed and executed end-to-end content and SEO strategy for the website📌 Increased organic traffic to the blogs by 525% in 6 months📌 Researched and created multiple long form articles, case studies, eBooks, templates📌 Managed the company editorial calendar and a team of internal and external content writers

• 

  Freelance

  • Content Marketing Consultant

    • Sep 2019 - Sep 2021

    📌 Worked with early stage start-ups to build and execute content strategy📌 Created 30+ impactful, research-backed content and marketing collateral - white papers, landing pages, case studies, long-form articles, and social media posts

• 

  State Bank of India

  • Kolkata Area, India

  • Assistant Vice President

    • Jul 2016 - Dec 2018
    • Kolkata Area, India

    📌 Managed a portfolio of 380 NPA accounts (worth USD $21 million). Achieved 180% of annual recovery target for FY 2017-18📌 Examined and reviewed 100+ credit facilities and created 35+ high quality proposals while ensuring banking norms and standards

• 

  SBI Capital Markets

  • Kolkata Area, India

  • Summer Intern

    • Apr 2015 - Jun 2015
    • Kolkata Area, India

    Conducted research on Petrochemicals and Ancillary Industries in India with an in-depth analysis of major players, challenges, prospects, structure and supply chain dynamics of petrochemical industry. Studied the impact of crude oil price and other domestic and global macroeconomic factors on the...