Experience

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  Software Video Communications

  • Team Lead - Creative. (Communiqus, Branding, Promotions, Copywriting, Videos).

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  SOFTWARE VIDEO COMMUNICATIONS

  • Team Lead - Creative. (Communiqués, Branding, Promotions, Copywriting, Videos).

    • Jan 2010 - Present

    BA, BRVs, MarCom, CorpCom, Events, Client servicing, PR-n-Networking. Planning-n-Developing high impact communication strategies and messaging.Strong project management, negotiation and decision-making skills.With proven managerial abilities in dynamic and time-sensitive production environments. Ability to interface with demanding clients and lead a support team to perform with excellence.• Product launches and special branding campaigns.• Supporting outreach efforts – through education, ongoing messaging and PR.BUSINESS Communiqués.Ability to lead brainstorming sessions to develop multiple innovative copy solutions.Keen ability of understanding-n-translating jargon into words that people understand.• Written-n-Visual Communiqués.• Internal-n-External Communiqués.• Scripting for AVs-n-Promotional videos.• Product launches and special branding campaigns.• Content management, Events and Promotions related Communiqués.Orchestrating communications in PR, Marketing and Corporate Communications.• Conceptualize-n-write content for creative initiatives, campaigns and projects.• Targeted marketing communications including themes, key messages and creative.VIDEO Communiqués.Creation of Business Requirement Videos (BRVs) in consultation with the SMEs.With a legacy of creating a strong rapport with production partners-n-vendors.• Messages, Promotional, Marketing-n-Corporate videos.• Informational, Instructional, Educational-n-Training modules.• Scripting-n-Visualization to elucidate the key take-home messages.Acting as an agent of change on new initiatives and projects.Engaging target segments across different geographies and verticals.• Supporting outreach efforts – through education, ongoing messaging and PR.• Event related : Seminars, Conferences, Workshops, Exhibitions, Trade and Road shows.• Scripting for Training, Motivational, Instructional, Informational and Promotional videos.

  • Business Head

    • Jan 2010 - Dec 2017

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  SBC

  • Corporate Communications Manager

    • Jan 2005 - Dec 2010

    Yield achievable project schedules, creative that’s on strategy and ...a comprehensive adherence to budget constraints.• Copywriting.• Business Analysis.• Client servicing, PR and Networking.• Team building and new growth verticals.• Content development for various marketing collaterals.• TV programme productions – from concept to the final presentation.Directly manage corporate communications activitiescontributing to the promotion and enhancement of the organization’s brand reputation.Create engaging materials for executive presentations by researching industry developments, trends, audience’s expectations (internally, externally and internationally).EVENT Communiqués, Coordination, Management. Seminars, Conferences, Workshops, Exhibitions, Trade Shows.Planning (Pre-n-Post), PR, Coordination, Management, Execution, Trouble-shooting.Monitoring, Budgeting and Deliverables are also intrinsic to my role play.Pre-event includes designing, planning, campaigning – right upto execution.• Conduct needs analysis for proposed events.• Design the event to achieve desired outcomes.• Create an event plan as also a temporary staffing plan.• Formulate marketing campaigns to drive event attendance.Post-event experience includes Evaluation, Suggestions and Follow-up on leads.• Evaluate the event presence and track campaign success.• Improve internal processes and operational practices where required.• Work with internal teams following up on leads, to generate future business opportunities.COPYWRITING.Contributing to the development of the Content strategy.Content Marketing, BRVs and Marketing Communications.Engaging target audiences across different geographies and verticals.Conceptualize-n-write content for creative initiatives, campaigns and projects.Targeted marketing communications including themes, key messages and creative.