Experience

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  Digital Marketing Consultant

  • Senior Digital Marketing Strategist

    • Jun 2022 - Present

    * Explore business opportunities, media investments, marketing budgets and work with clients for achieving their integrated marketing objectives.* Identify market opportunities for clients and manage digital planning, buying, implementation, optimisation and reporting for measurable ROAS.* Strategise revenue targets through digital and social media channels that align with client objectives, brand guidelines and industry best practices.* Ensure client satisfaction, optimising and reporting for digital marketing campaigns. * Work with associates for a new e-commerce business project to be launched in NZ market, which includes market research and investment plans.

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  Contagion

  • Auckland, New Zealand

  • Senior Digital Account Manager

    • Dec 2021 - May 2022
    • Auckland, New Zealand

    * Work closely with clients to understand their specific business goals and build strong relationships.* Plan and implement performance campaigns across all digital channels for top clients Instant Finance, Paperplus, Sealink, Good George & Villa Maria.* Provide regular strategic recommendations and insights on campaign performance. * Create post campaign analysis reports, generate actionable recommendations and optimise future initiatives.* Liaise with creative and web team and build relationships within agency and partners. * Develop digital strategy for display, social and search platforms along with budgets. * Use data-driven insights to drive performance, ensuring campaigns are successful. * Work closely with 'media head' to help lead digital, social and search as the subject matter expert and demonstrate understanding of new avenues for testing.

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  Stanley St

  • Auckland, New Zealand

  • Senior Digital Planning Manager

    • Dec 2020 - Oct 2021
    • Auckland, New Zealand

    * Define digital strategy, plan media and budgets through multi-channel solution for Auckland Council, Tourism NZ, Watercare, BAT, ITM and Viktual+.* Work with larger agency teams in developing integrated creative and campaign ideas. * Co-ordinate with media partners, data providers and third-party platforms for exploring innovative opportunities for clients.* Work on post campaign analysis reports and recommendations for future campaigns. * Liaise with digital planning and creative teams by providing strategic inputs while collaborating with agency's programmatic, search, tech & media operations.* Manage media buying, client interaction, campaigns (implementation, tracking, reporting, optimisation) and invoicing, showcasing the success of campaigns.

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  Vizeum

  • Auckland, New Zealand

  • Digital Account Manager

    • Nov 2020 - Dec 2020
    • Auckland, New Zealand

    * Work with account management team across clients for managing digital strategy, planning, implementation and post campaign analysis for clients Nissan, Placemakers, Metlifecare and Greenacres.* Add positive contribution to the planning team by providing strategic inputs for post campaign analysis and create presentations.* Collaborate with Amnet, search, social and operations teams for improved reporting. * Audience & data analysis for devising innovative customer journey ideas of the highest standards, by using 3rd party tools (Hotjar) for best audience targeting.

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  Self Employed

  • Auckland, New Zealand

  • Digital Strategist /Digital Marketing Consultant /Digital Communication / Data Driven Advisor

    • Jan 2020 - Nov 2020
    • Auckland, New Zealand

    * Digital Strategy Advisor for brands and helping them to grow business through digital channels.* Set up Google, Facebook and other self serve digital platforms for enhancing their ROI.* Strategise and supervise digital communication routes for success of the digital investments.* Develop digital partner relationships to accelerate business growth and managing campaigns.* Understand audience insights through data analysis and devising the perfect audience targeting.* Explore innovative digital technology channels for enhancing business growth, post Covid19.

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  Acquire - Custom Programmatic

  • Auckland, New Zealand

  • Digital Strategy & Senior Account Management

    • Aug 2019 - Dec 2019
    • Auckland, New Zealand

    * Manage a team of 3 members and partner agencies for delivering best programmatic business solutions for agency's largest client ASB.* Lead agency's strategic value to grow client portfolio and work on digital media proposals that deliver business results beyond client's expectations. * Devise innovative and integrated campaign ideas through new and innovative digital channels. * Manage projects with Dentsu/ creative agency for planning and digital assets delivery. * Build relationships with top publishers to fetch best opportunities and deals for ASB.* Stay up-to-date with industry trends, media landscape, emerging technologies.* Provide recommendations for new targeting avenues, optimisation, measurement techniques, dynamic re-marketing and re-targeting. * Manage budgets effectively for every campaign, ensuring their efficient allocation across channels and maximising ROI.

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  PHD

  • Auckland, New Zealand

  • Sr. Digital Planning Manager

    • Jun 2019 - Jul 2019
    • Auckland, New Zealand

    Managing digital planning and buying for ANZ Bank through effective external and internal relationships. Building and retaining positive working relationships across PHD Group to deliver it's business objectives, vision and values. Adding positive contribution to the team and engagement with the broader agency through active participation in agency initiatives and shared client accounts.Key Responsibilities : • Develops positive relationships with suppliers, “media” companies and clients• Engaging and supportive team player – works effectively with own and other internal teams• Assists junior managers as and when required or as directed by senior team members• Works effectively with all relevant agency stakeholders across SBUs; keeping people up to date of changes or potential changes and timelines• Contributes to effective working relationships with other agency members to have collaborative efforts for achieving desired results of client's business• Process driven development of digital media plans that deliver to client's business objectives (e.g. timing requirements, budget requirements, business requirements)• Monitoring all work, keeping track of potential issues and problems regarding planned campaigns• Managing effective administration of buying; accurate and timely Pegasus loading, collation and reporting of competitive data, ensuring that work output is of the highest standard• Financial docs checked to ensure they match what has been approved by the client on the media/channel schedule and media schedules/tracking sheets are updated with 100% accuracy

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  The Digital Street

  • Mumbai, Maharashtra, India

  • Vice President - Digital Media

    • Jul 2018 - May 2019
    • Mumbai, Maharashtra, India

    Managing a leadership role in Digital Media business for the agency, working very closely with the CEO to manage the senior client relationships and the overall team performance. Responsibility includes motivating team for the achievement of financial targets set in their client portfolio and setting up business processes for smooth functioning of media planning and buying to get the best media ROI for clients. Adding new clients in the agency's portfolio with expansion of team size to manage the most innovative and engaging digital media services for existing and new clients.Key Responsibilities• Comprehensive understanding digital media marketplace staying up to date with new innovations, technologies and thorough understanding of the industries in client portfolio.• Liaise with internal teams, clients and creative team to ensure all campaigns are set up accurately through in depth planning, negotiations and ROI.• Manage campaign performances at macro level for digital strategy, display, search, video, OTT, influencer marketing and new options like "skip button message", Geo-fencing, AI Image targeting, programmatic buying, TV Audience targeting, crowd sourcing, native ads and voice search.• Work independently on major clients including business forecast, presentation of all major documents, annual media negotiations and contract compliance.• Maintain media relations, explore media innovations and oversee media buying to negotiate best deals with partners.• Identifying new business opportunities and pitch for new business and also assist the parent company for 360-degree integrated communication/campaign planning and execution.• Advise clients on Call Center & CRM strategies and work closely with them for smooth implementation• Manage recruitment, development of digital talent to ensure team is trained and up-skilled in appropriate areas and help them to achieve targets

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  Vervecom Media

  • Mumbai Area, India

  • Founder & CEO

    • Apr 2012 - Jun 2018
    • Mumbai Area, India

    Started New Digital Marketing Company "Vervecom Media" to provide "Customized Solutions" to Brands based on their marketing objectives. The Team was working towards managing Digital Media Strategy and Campaigns to enhance Brand Value and activate ROI driven channels for Revenue Generation. Focus was on directly managing desired media vehicles and channels to have better control in optimizing them for best ROI. Key Responsibilities• Entrepreneurship stint to set up a successful digital marketing company with a base set up and making profits from last quarter of 1st year• Identify market opportunities for clients willing to explore digital marketing to achieve their business goals• Develop and implement multi channel digital advertising strategies, detailed media plans, KPI's with measurable Return-On-Investment• Thorough understanding of the industries in client portfolio, business challenges faced in market to devise campaigns that increased the revenue• Supervise the launch of advertising campaigns including (but not limited to) media planning/buying, content development, artwork, creative aligned with company guidelines, budget and timeline• Analysis of market intelligence to understand industry trends, competition and business sales funnel to work out strategic alliances for clients and recommend customized solutions• Strategize on integrated digital channels including mobile, social media, search, email, display and video for existing and new business pitches

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  OMD

  • Mumbai Area, India

  • General Manager - Digital

    • Sep 2010 - Mar 2012
    • Mumbai Area, India

    Managed a Senior Management role for almost 2 years and was Leading a vibrant team for managing digital campaigns for all global and local clients. As an experienced and proven digital marketer, my focus was on consistently increasing and sustaining superior results in enhancing brand value, market share and generate revenue through innovative media strategies and exploring newer opportunities. Key Responsibilities• Lead the teams for West and South regions in India and had managed setting up processes for the Media team for OMD's India Operations. • Responsible for team managing key global and local clients such as Johnson & Johnson, VISA, Intel, Standard Chartered Bank, Ferrero Rocher, Reliance Group and ICICI Bank.• Responsible for annual digital advertising strategies & media mix including innovations, search, social, video, email, mobile and display to achieve the planned ROI within the agreed budget• Plan, implement and monitor integrated 360 degree media business pitches/campaigns, track performance and deliverables to maximize ROI • Audience data mining to arrive at media platforms, reach/frequency and innovations, consumer profiling based on habits & behavior, identify TG, competitor tracking, analysis & market prioritization with assistance of software’s like IRS, TGI, ComScore, Facebook & Google• Campaign presentation and contract compliance with clients and media partners, as well as internal documentation and contract processing• Collaborate with the teams across the agency and global offices for development of campaigns including digital strategy, content, artwork, production; ensure on-time campaign activation, reporting, analytics, conversion and attribution tracking with ROI• Establish & maintain cordial and long-term relationships with media partners for best rates, annual deals, innovation, and sponsorships• Mentoring team members to understand client's briefs, source data, work on media plans for campaigns & also post campaign reports

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  Neo@Ogilvy

  • United States
  • Advertising Services
  • 200 - 300 Employee

  • Media Director

    • May 2008 - Sep 2010

    Was Leading the Neo@Ogilvy India Team with the National Role along with my Executive Director and was responsible for managing the P&L for the division. Started with the Media Agency set up process in Nov 2005 and developed a robust Media Team across 3 Offices in India and continuously worked with majority of the our global and local clients with maximum satisfaction level.Key Reponsibilities• Lead a 25-member Media Team of 3 regions for digital strategies across channels for global and regional clients clients like AMEX, CISCO, IBM, Castrol, Economist, Diageo, Yahoo, CEAT, HDFC Bank, ACC, IDBI Bank, IL&FS Investsmart, Naukri, Perfetti, SBI IBG, TATA-AIG General Insurance, TATA Safari• Develop understanding of industries, competition, challenges and opportunities for existing clients and new business pitches• Supervised media planning/buying/reporting/analytics for strategic regional/global digital campaigns to achieve goals• Overall responsibility for overseeing on-time campaign reporting, optimizing of plans and providing strategic direction to clients• Work alongside digital planning, operations, search teams etc to deliver proactively a fully integrated solution to grow clients' business.• Managed media partner relationships for best rates, annual deals, innovation, and sponsorship opportunities• Supervised creative development and processes for advertising campaigns, liaise with global teams for the artwork, copy-writing, photography and videos for smooth implementation of campaigns• Manage team recruitment, training and performance appraisals for the team, helping them to understand various media software/tools

  • Associate Media Director

    • May 2007 - Apr 2008

    Providing outstanding strategy, planning and buying service across clients business; offering and implementing innovative communication strategies designed to meet clients requirements. Effective contribution to all team members through coaching and development of junior members and engaging with the internal teams of agency through active participation in agency initiatives and shared client business.Key Responsibilities• Building and retaining strong relationships with clients and external service providers / other agency partners • Networking within the digital community and media partners in a manner that drives superior positioning of agency.• Responsible for the day to day management and development of direct reports / supporting all members of the team, encouraging their adherence and delivery to agency's vision and values.• High level of quality control of the output of my own and direct reports of junior members in the delivery of any assigned work for the clients. • In-depth understanding of our recommendations which are grounded in consumer insights and that these insights should lead to communications recommendations and not just simple digital plans.• Effectively managing fee based work and campaign budgets; following Ogilvy group ways of working and meeting Ogilvy finance requirements.• Building and retaining strong relationships across all stake holders allowing for positive working relationships across Ogilvy group.

  • Group Head - Digital Planning

    • Nov 2005 - Apr 2007

    Role was to collaborate with the client lead to bring original thinking to the execution of media campaigns. To build relationships with clients and media partners and to build understanding across channels, digital planning and strategy.• Learns about the principles of leadership and proactively develops leadership skills within one-selves, but also within the wider team, inspires and motivates team members to deliver to their job description by giving regular, constructive feedback.• Supports the senior planners to drive meaningful and progressive conversations with key clients. helping them prioritize and ensuring timely delivery to the agreed digital scope of work for their respective client(s).• Shares media experiences/case studies to broader community and knowledge within the digital planning space and helping team members to grow their knowledge base.• Interprets relevant data sources from Comscore, Nielsen, Google to build insights that leads planning and implementation thinking, communication recommendations ensuring creativity, accuracy and timely output across their client portfolio.• Works with horizontals within group when relevant to ensure seamless integration across agency offering and presents new and innovative thinking to clients on a regular basis and develops test and learn processes.• Sets clear KPIs for campaign success across client portfolio and runs internal and external work in progress meetings alongside client lead, update client team as and when necessary.• Oversees day-to-day campaign management across client portfolio while checking set up/tracking/pacing as required and leads post analysis reporting of client portfolio (in collaboration with Digital and Offline Managers when relevant).• Managing billing, budgets for clients portfolio and assists client leader in identifying new revenue opportunities, by suggesting innovative and relevant media vehicles.

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  Business Standard Limited

  • Mumbai Area, India

  • Manager - Digital Business

    • Apr 2004 - Oct 2005
    • Mumbai Area, India

    Key Responsibilities• Coordinate planning and activation of advertising campaigns; work closely with client and advertising agencies for the artwork, audio/video production for timely implementation• Co-ordination with top-line advertising agencies for online media sales & planning/execution of innovative solutions for business pitches• Devising strategies to drive online traffic to the company website www.business-standard.com to grow online sales and managing day to day campaigns• Identify market opportunities and develop business for the digital platform (E-commerce, Digital Content, E-subscriptions) and managing strategic alliances• Partner with relevant brands for productive alliance and promotional tie-ups to support the publication’s E-subscriptions.• Managing content syndication for online and mobile platforms for the global/local clients.

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  Sahara India Group

  • Dy. Manager PR & CC

    • Nov 1997 - Mar 2004

    Key Responsibilities• Budget planning for group advertising & PR activities and contract negotiations with vendors and associates.• Preparing MIS Reports for all commercial divisions of Sahara Group and suggesting recommendations about improving profitability.• Liaison with media for press coverage and arranging press materials to individual press groups.• Liaison with advertising agencies for designing collateral, briefing for advertising materials & arranging for shoots etc.• Taking up any special assignment for the business divisions as per requirements and trouble shooting situations coming up.• Preparing presentations for Corporate/In-House Events. Organizing group events & conferences.