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Stuart Smith is a seasoned marketing expert with 20+ years of experience in digital strategy, creative strategy, brand architecture, and integrated marketing. He has held senior roles at Anomaly, Wieden + Kennedy, Google, and DMB&B (Leo Burnett), working with top brands like Nike, Heineken, and Coca-Cola. He holds a Master's degree in Applied Statistics from Oxford University and a Bachelor of Science in Mathematics and Statistics from the University of Newcastle-upon-Tyne.

Experience

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Global Strategic Adviser
      • Mar 2024 - Present

    • Partner and Chief Strategy Officer
      • Apr 2013 - Present

    • Head of Strategic Planning
      • Jun 2010 - Mar 2013
      • New York

      Headed up the strategy group (brand and digital strategy), across all accounts. This included Nike, Heineken, Delta Air Lines, Nokia, ESPN, Target, P&G, The ABC Network, Southern Comfort, The National Design Museum and others.

    • Director of Planning, Google Creative Lab
      • Jul 2008 - Jun 2010

      I headed up strategic planning at Google Creative Lab. Projects included large-scale Google and YouTube brand efforts (e.g. Google's first ever TV commercial, Chrome campaigns, etc.), launching Google's first phone, B2B campaigns and tech developer initiatives.

  • Wieden + Kennedy
    • London, United Kingdom
    • Head of Planning
      • 2003 - 2008
      • London, United Kingdom

      I headed up the strategy group across all our accounts. This included Nike, Honda, Nokia, Sony, The Guardian, Save The Children and others.

  • DMB&B (became Leo Burnett)
    • London, United Kingdom
    • Board Account Planner
      • 1997 - 2003
      • London, United Kingdom

      Lead planner on accounts including Coca-Cola, P&G, Mars, COI, Heinz, Tetley and others.

  • Y&R
    • London, United Kingdom
    • Planner
      • 1994 - 1997
      • London, United Kingdom

      Planner on accounts including Colgate, Pirelli, Quaker and others.

    • Senior Statistician
      • 1991 - 1993
      • Whitehall, London

      UK Civil Service, Fast Stream. Analyzing national statistical data, to brief Ministers on economic policy matters.

Education

  • 1992 - 1993
    Oxford University
    Master's degree, Applied Statistics
  • 1988 - 1991
    University of Newcastle-upon-Tyne
    Bachelor of Science (B.Sc.), Mathematics and Statistics

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