Experience

• 

  Dentsu Sports International

  • Singapore

  • Vice President of Global Partnerships

    • Nov 2023 - Present
    • Singapore

• 

  SPORTFIVE

  • Shanghai, China

  • Director, Corporate Partnership; Head of Account

    • May 2017 - Jul 2023
    • Shanghai, China

    • Accountable for global premium sponsorship sales, including developing sales strategies, analyzing targeted categories, and executing sponsorship creative activations, achieving excellent financial performance, and satisfying brands, sports properties, and stakeholders alike.• Led and contributed to the commercial success of numerous high-profile international sports projects, including the FIFA World Cup, UEFA Euros, Copa América, UEFA Champions League, National Football Associations, European premium football leagues and clubs, NBA, FIBA, Formula 1, Talents, and League of Legends.• Successfully recruited, built, and managed two high-performing teams: the commercial sales team and the client management team, demonstrating strong leadership skills in driving strategic growth initiatives, fostering strong stakeholder relationships, promoting accountability, gender equity, and female leadership.• Developed expertise in sponsorship creative activations, effective brand integration, partnership content development, fan/customer engagement strategies, and sales conversion, driving outstanding results for all parties involved in the partnership.• Supported numerous local premium brands expand into international markets, including Europe, the US, SEA, and South America, by developing effective localization strategies and building strong stakeholder relationships. Collaborated closely with global sports properties to ensure successful market entry and growth, particularly in Greater China.

• 

  New York City Football Club

  • Greater New York City Area

  • China Market Strategist

    • Mar 2016 - Dec 2016
    • Greater New York City Area

    • Developed comprehensive China market development strategies for New York City Football Club (NYCFC), a subsidiary of City Football Group. This included sponsorship commercialization, rights customization, commercial negotiations with Chinese brands, media and content sales, creating engaging fan engagement marketing campaigns, developing and executing a targeted social media strategy, and increasing merchandise and ticket sales in local Asian communities.• Leveraged my expertise in global sports marketing and deep understanding of the Chinese market to provide valuable insights and strategies that supported NYCFC to achieve its goals of expanding its fan base and revenue streams in this critical and rapidly growing market.

• 

  Brooklyn Nets

  • Greater New York City Area

  • Group Ticket Sales

    • Oct 2015 - Mar 2016
    • Greater New York City Area

    • Responsible for driving group ticket sales revenue for the team by targeting the Asian community in New York City, and developing strong relationships with corporate clients, community organizations, and other key stakeholders to drive group ticket sales revenue and generate new business opportunities. • Collaborated closely with other departments to ensure seamless execution of group events and provided exceptional customer service to all clients.

• 

  Shanghai Sharks Basketball Club

  • Shanghai City, China

  • Assistant Marketing Director

    • Jan 2015 - Jul 2015
    • Shanghai City, China

    • Played a key role in developing and executing successful marketing strategies to drive fan engagement and revenue growth for the Shanghai Sharks, a Chinese Basketball Association team owned by Yao Ming.• Collaborated with key stakeholders to create engaging fan experiences, including in-game entertainment, promotions, social media campaigns, and community events, contributing to the team's overall success on and off the court.• Worked closely with the game operations team to ensure seamless execution of game-day events and provided exceptional customer service to all fans, enhancing the fan experience and promoting the team's brand image.

• 

  China Europe International Business School (CEIBS)

  • Shanghai City, China

  • Marketing

    • May 2012 - Aug 2012
    • Shanghai City, China

    Supported marketing efforts for China Europe International Business School's EMBA and MBA class programs, as well as entrepreneur coordination, contributing to the school's success in attracting top entrepreneur students and developing and executing effective strategies, including targeted outreach campaigns, event planning, social media marketing, and coordinating events and promotions with entrepreneurs.