Experience

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  ClassForKids

  • United Kingdom
  • Technology, Information and Internet
  • 1 - 100 Employee

  • Events & Production Manager

    • Mar 2023 - Present

    As the Events and Production Manager at ClassForKids, I am in charge of orchestrating and overseeing all aspects of event planning and production. My role entails crafting and executing events that showcase our brand and products to our target audience.Collaborating closely with cross-functional teams, I conceptualize event themes, develop detailed event plans, and ensure all elements align with our company's vision and marketing strategy. From selecting venues and managing logistics to coordinating audio-visual requirements and overseeing event staff, I ensure that every event we host is a resounding success.Additionally, I oversee the production of marketing materials, including videos, brochures, and banners, ensuring they are on-brand and effectively communicate our value proposition. By leveraging my organizational skills, creativity, and attention to detail, I play a pivotal role in elevating our brand's visibility and impact in the market through successful event management and production.Furthermore, I work with our commercial team to create lead generation strategies during these events, enabling our commercial team to cultivate valuable business prospects and drive growth opportunities for our company.

  • Producer

    • May 2021 - Present

    In my roles as Producer at ClassForKids I worked as part of the marketing team and collaborate with colleagues across the entire organisation. My role is to create visual stories, adverts, podcasts and films which align with our overall marketing roadmap and assist in the social and digital promotion of the brand message within our marketplaces. As ClassForKids is a client focused company we have the opportunity to work along side - and tell the stories of - many of the businesses our software has helped to grow. It is my role to pro-actively seek out these stories and produce them from idea inception, planning, capturing visual and audio content to editing, post production and final delivery. Working closely with the Head of Content and within the content team I conceptualise, storyboard and create a range of quality, on-brand visual outputs in line with our annual marketing roadmap and wider business objectives.

  • Content & Social Media Manager

    • Jan 2020 - May 2021

    In my role as Content & Social Media Manager at ClassForKids I worked within the marketing team to create, produce and maintain a vibrant calendar of content for the companies many social media channels. Working closely with the Head of Marketing my job was to align all calendar content with our campaigns roadmap and to build and schedule all posts across LinkedIN, Facebook and Twitter. In my time in this role I also assisted in the design and creation of lead magnets, social advertorials, video guides, webinars and all manner of other top of the funnel content.

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  Glasgow Life

  • United Kingdom
  • Civic and Social Organizations
  • 700 & Above Employee

  • Marketing Services Manager

    • Apr 2018 - Nov 2020

    In this role it was my duty to manage each of the Glasgow Life marketing teams responsible for Music, Arts, Museums, Digital and Venue Hire. I was responsible for managing the company's marketing initiatives, budgets and external projects. Using research and analysis my immediate team and I would create and implement direct marketing strategies and digital campaigns. I overseen the production of all promotional materials and marketing campaigns and reported digital statistics and trends to senior executives on a regular basis. It was also my job to make recommendations around digital marketing spends and advice the teams individually on best practice. Projects include the development of the company's and city's digital strategy, the 2018 GDPR project and the development (alongside agency partners) of a new booking portal for all Glasgow Life events and shows.

  • Digital & Social Media Marketing Officer

    • Feb 2016 - Apr 2018

    As Digital & Social Media Officer I managed the digital department and Glasgow Life's large digital and social properties. This includes Glasgow Arts, Communities, Events, Libraries, Museums, Music, Sport. I worked as team leader across a talented team of designers, videographers and writers to create and deliver commercial roadmaps and campaigns which publicised the many Glasgow Life city venues and ongoing large scale events. Daily duties include managing and maintaining the social and digital estates of Glasgow Life's business sectors. Project managing ongoing website developments, creating and implementing staff digital training programmes.As a public or sector organisations my role required me to navigate Scottish Government framework to take on board companies and services with specific skills for each individual project on an ongoing basis.Daily duties include managing and maintaining the social and digital estates of Glasgow Life's business sectors. Project managing ongoing website developments, creating and implementing staff digital training programmes.

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  Radio Clyde

  • Radio Clyde, Glasgow

  • Regional Commerical Digital Manager

    • Apr 2007 - Nov 2015
    • Radio Clyde, Glasgow

    In this role I had overall responsibility for the management, maintenance and revenue generation associated with Bauer Media's national Scottish radio station websites. It was my job to manage a team of editors and developers both locally and remotely. This included developing new multimedia integrated digital platforms which could be tested, piloted and rolled out across the UK. Much of this role involved forging digital partnerships, showcasing new media (such as augmented reality and experiential digital platforms) and working with my teams across Scotland to report metrics and improve upon digital standards within the industry.

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  Emap Radio

  • Bauer Media, Glasgow

  • Digital Editor - Central Web Team

    • Sep 2005 - Jun 2007
    • Bauer Media, Glasgow

    Worked as part of a central team of 3 to design, develop and maintain multiple Bauer radio station websites and ongoing integrated online features which fed into multiple on-air shows across the network.

• 

  EMAP plc.

  • Radio Clyde, Glasgow

  • Freelance Production Assistant

    • Apr 2003 - Sep 2005
    • Radio Clyde, Glasgow

    Worked on as a technical operator and on several weekend morning shows including the Tom Ferrie, Dean Park, Andy Cameron and the Suzie McGuire Saturday morning shows.

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  Clydebank College

  • Clydebank

  • Lecturer

    • Apr 2004 - Apr 2005
    • Clydebank

    Whilst still a student at the college I worked as an assistant lecturer teaching students radio production, video production and digital video editing techniques on various different software packages.