Experience

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  LeoVegas Group

  • Sweden
  • Gambling Facilities and Casinos
  • 700 & Above Employee

  • Compliance Officer

    • Jan 2023 - Present

    Starting off working across different jurisdictions supporting the compliance team, I've gained compliance knowledge in multiple regulated markets. Since October 2023, I've worked mainly with the Ontario market, helping to ensure we meet regulatory requirements and spearheading large projects, such as our successful Responsible Gaming Accreditation in March 2024.

  • UK/MGA Marketing Compliance Specialist - iGaming

    • Nov 2020 - Jan 2023

    Following the purchase of Royal Panda by LeoVegas Group, my role in marketing compliance has now switched to working across the Group and aiding with the alignment of group policies with the Royal Panda brand and carrying out marketing compliance duties in MGA and UK jurisdictions, as well as working with the affiliate compliance team to ensure compliance with UK and MGA brands, SlotBoss, Pink Casino, 21.co.uk, Royal Panda, BetUK.

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  Royal Panda

  • UK Marketing Compliance Manager - iGaming

    • Apr 2016 - Nov 2020

    Royalpanda.com is a casino-sportsbook online operator with strong presences in a host of established and emerging markets. First launched in March 2014, Royal Panda joined the LeoVegas Mobile Gaming Group in November 2017.• First launched as an online casino in March 2014 • Features its own, exclusive live casino games• Online sportsbook added in 2017• Strong presence in a host of markets, including the UK and India• Title sponsor of Queens Park Rangers• Joined LeoVegas Group in November 2017, in a deal worth up to EUR 110 million• Q3 2018 performance: 14% of LeoVegas Group NGR; EUR 3.5m EBITDAAs UK Compliance Marketing Manager at Royal Panda, my present areas of responsibility include: Ensuring regulatory compliance is in line with UKGC, LCCP, CAP, BCAP across all marketing channels, including affiliates, promotions, customer service, social media and website.Implementing policies and procedures.Conducting internal marketing audits and external affiliate audits.Maintaining strong awareness of relevant requirements.Producing internal compliance reports and reports to LeoVegas Group.Developing and delivering internal regulatory compliance training.Milestones include:Helping bring Royal Panda to a high level of compliancy in marketing.Effectively helped align Royal Panda's marketing policies with Group policies.Conducted reports on GDPR and CMA requirements and aided implementation.Devised effective processes for affiliate marketing compliance and implemented them.Prior to being involved in compliancy, I also wrote and edited marketing content across all channels, including terms and conditions, press releases and promotions. Some with an SEO focus.Training undertaken - Anti-Money Laundering, Cyber Security Awareness, GDPR Awareness, General Compliance, Responsible Gaming, Misleading Advertising, Responsible Advertising, Insiders Guide to ASA and CAP.

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  PlayStation Universe

  • Canada
  • Writing and Editing
  • 1 - 100 Employee

  • General Manager - Online Web Business - Videogames

    • Feb 2013 - Apr 2016

    PSU.com is a leading videogame website that features news, reviews and articles from the world of PlayStation. Overseeing marketing and digital ad sales functions as well as day-to-day business operations, including finances, editorial management and social media strategy.Responsible for advertising, effective planning, delegating, coordinating, staffing, organising, and decision making.Managing both the revenue and cost elements of PSU.Have a real passion for the editorial side of PSU, social media strategy and content strategy, so also got hands-on and spent a lot of time editing and writing content, attending worldwide events and devising SEO strategy, alongside publisher and advertiser liaisons. I've also conducted many developer interviews at events, via email and over Skype.I also seek out new writers and interns to train them to become editors, providing feedback on their content.Project-managed major site re-launch with a focus on Mobile First, managing an overseas development team through Pivotal tracker. Interviewed by The Financial Times, and appeared on Radio Two to discuss the current plight of online publishers relating to the change in the advertising landscape to programmatic from direct sales, and the rise of ad-blocking software.Completed a social media diploma, and also received external social media training, so have a solid understanding of content marketing and social advertising. Proficient with use of Google Analytics, Project Management tools, SEMRush and many other SEO tools.Experienced using Doubleclick for Publishers for ad planning, and custom-built ad tools for managing remnant chains.Secured numerous advertising deals for the site by pitching to publishers and other companies.Managing an international team of 25 members of staff.Took the company from major revenue loss in the financial year before I took over to continuous years of profit.

  • Publisher - Online Web Business - Videogames

    • Feb 2009 - Feb 2013

    Before I became General Manager at PSU.com, I started off as a writer and then a Senior Editor. I made the transition to Publisher in 2012 where I was heavily involved in editorial, marketing, ad operations and more.I've written hundreds of articles, responding to breaking news and trends, and pitched to major agencies such as MediaCom and the Rocket Network, securing many contracts in the UK for PSU.com following face-to-face meetings and presentations. Represented PSU internationally at events to gain key contacts and produce videogame coverage.Monitor social media, competitors, popular forums for trends, and respond by writing and delegating articles to the content team. Also use external tools for trend monitoring, and utilise google keyword planner, google trends, google analytics and external tools to focus on analysing what content is doing well and conducting competitor analysis.Experienced at reporting from press conferences live and dealing with UK and US publishers and PR teams to organise review codes, event attendance and interviews.Host regular meetings with an International content team via Skype, and spent many years using real-time communication tools like Slack and Google Docs to organise day-to-day strategy during UK and US timezones.I also project managed the re-launch of the new look PSU.com with a mobile-friendly website.

  • Senior Correspondent and Gaming Channel Editor - Online

    • Nov 2005 - Feb 2009

    Writing news, reviews, articles and editing work from other writers, I started off at HEXUS as a writer, and then became editor of the Gaming Channel. This is also when I started to attend events, speak with publishers on a daily basis and learn about the tech and video games industry.I attended many events and spent most of my time writing about videogames and industry news. I spent a chunk of time writing news and reviews from the technology industry too, as well as writing about the business side of companies. Attended many events to supply coverage, so know what it's like to work under pressure against deadlines.

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  BBC Focus

  • Home-based

  • Content and Advertorial Writer - Print

    • Sep 2011 - Mar 2012
    • Home-based

    Writing regular advertorials for BBC Focus magazine based on videogames, including a cover feature consisting of six pages on 'The Future of Gaming'. Regularly published advertorials on games such as the Battlefield series and Guild Wars 2.

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  Strategy Informer

  • Home-based

  • Article and Features Writer - Online

    • Dec 2011 - Feb 2012
    • Home-based

    Worked on a freelance basis providing developer interviews, features and reviews from the videogame industry.

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  BRIGHT SPACE - Kindles Bursary Scheme

  • Across the UK

  • Mentor to aspiring videogame journalist

    • Sep 2011 - Jan 2012
    • Across the UK

    I was approached by Bright Space, who promote brighter futures for young people through arts and culture.The Kindles Bursary Scheme was funded by Creative Partnerships and Arts Council England and is delivered and managed by Bright Space.The role was to mentor a student who was interested in a career in the videogames industry. The student shadowed me on a number of gaming projects, including interviews with developers and TV work, before being tasked with writing editorial and conducting interviews from press-only gaming events. I provided feedback, advice and experience to improve his skills. Omar has now finished his Journalism degree and works in the industry.

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  Gamer Guides

  • Home-based

  • Content and Video Editor - Video Game Guides - Digital

    • Dec 2010 - Jan 2012
    • Home-based

    Wrote full professional game guides for a variety of titles, including Crysis 2 and Little Big Planet 2. This required a systematic, thorough approach, a strong attention to detail, and a lot of patience!

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  Cranberry Publishing

  • Home-based

  • Content Editor/Community Editor - Digital

    • Jan 2010 - Dec 2011
    • Home-based

    During this period, I wrote news articles and features for the Gamerzines website, and had a regular community page in 360Zine (digital downloadable magazine). I then progressed to writing videogame guides.

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  Uncooked Media - 360 gamer magazine

  • Home-based

  • Community Editor - Print

    • Feb 2009 - Oct 2009
    • Home-based

    Wrote a monthly double page spread in the magazine, focusing on the community side of gaming, which included interviews.

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  Wilson UK

  • Midlands

  • Administrative/HR Supervisor and P.A to Managing Director

    • Feb 2003 - Oct 2005
    • Midlands

    Ran the admin department, included HR duties, recruitment, and over-seeing order processing. I also worked for part of that time for the MD as P.A.Industry: High end paint spraying machines for commercial use.Made redundant.

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  Sonopress UK

  • Birmingham, United Kingdom

  • Account Manager

    • Apr 2000 - Jan 2003
    • Birmingham, United Kingdom

    Account Manager dealing with disc replication process for major movie and video game clients, from initial mastering to packaging and after-sales service.Involved dealing with a customer base of approximately 20 high-end clients, securing good deals with printers, discussing client's needs and ensuring that the whole process ran smoothly from receiving the initial master disc through to the product being distributed to stores. Supplier negotiation, a logical thought-process, presentation skills and strong communication skills part of everyday role.Fully SAP trained.

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  Rainbow Casino

  • Birmngham

  • Inspector/Croupier

    • Feb 1998 - 2000
    • Birmngham

    Starting off as a croupier, I gained an Inspector licence. Tasked with supporting the dealer and ensuring rules are adhered to. A sharp mind for figures and fast calculations required, as well as a keen eye for detail and the confidence to deal with the public. Work included training dealers, following the rules and ethical code of conduct of gambling and controlling games, including blackjack and roulette.Dealt regularly in major poker cash games and the European championships, where I learned to keep cool under pressure and control a game with professionals.

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  Stanley Casinos

  • Walsall

  • Croupier/Inspector

    • May 1995 - 1998
    • Walsall

    Joined the Royal Casino in Walsall.Trained as a croupier and specialised in dealing poker. Gained an Inspector's licence after a year and a half, which allowed me to monitor table activity, and make important decisions. Keeping calm under pressure was one of the many skills I learned!