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Steven Serra
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- Strategic Planning
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Bio
Experience
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President and CEO
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2011 - 2015
Recruited to revitalize, manage and extend brand of a stand-‐alone business that had been losing $1M annually due to lack of growth and faulty cost structure. Held $65M P&L responsibility for six business units (central laboratory, infusion pharmacy, retail pharmacy, home healthcare, hospice...
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Vice President, Community Care Services
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1991 - 2011
Promoted by division CEO to consolidate and manage three independent home medical equipment companies into one entity—Henry Ford Health Products (HFHP). In 2009, added leadership of $14M home infusion and pharmacy division. Led seven direct reports, with oversight for 110 employees ...
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Owner/President
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1984 - 1988
Founded pediatric home care equipment/services company. Grew it to the largest pediatric home medical provider in the state of Michigan, with $2.2M in annual sales and 18 employees. Sold company to Henry Ford Health System in 1988.-- Increased net annual revenue to $4M by opening two retail stor...
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Education
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Central Michigan University
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Oakland University
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Industry Focus. “Health, Wellness and Fitness”
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