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Steven Pofcher

Owner &amp; Senior Marketing Consultant at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">SP Inc.</span>
Intro Book
Seasoned marketing professional with 4+ years of experience in marketing strategy, product management, and leadership.
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Location
Auburndale, Massachusetts, United Sta...
Skills
  • Marketing Strategy
  • Competitive Analysis
  • Product Marketing
  • Marketing
  • Product Management
  • Show all
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Bio

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Topline AI
Steven Pofcher is a seasoned marketing professional with 4+ years of experience in marketing strategy, product management, and leadership. He has a strong background in marketing management, social media, and cross-functional team leadership. With an MBA from Boston University and a BS in Communications from Ohio University, Steven has developed a unique blend of business acumen and creative skills. He is certified in Microsoft Excel, One Note, and Advanced Social Media Marketing.

Credentials

  • Microsoft Excel
    New York State Department of Labor
    Mar, 2016
    - May, 2026
  • Microsoft One Note
    New York State Department of Labor
    Mar, 2016
    - May, 2026
  • Advanced Social Media Marketing
    eMarketing Association
    Jan, 2011
    - May, 2026

Experience

  • SP Inc.
    • United States
    • Owner & Senior Marketing Consultant
      • Nov 2019 - Present
      • United States
  • Aarco Display Products
    • Yaphank, New York, United States
    • Senior Marketing Consultant
      • Nov 2019 - Nov 2020
      • Yaphank, New York, United States
  • Channel Manufacturing
    • Port Washington NY
    • Sales & Marketing Manager
      • Oct 2016 - Nov 2019
      • Port Washington NY

      Channel manufacturers high quality aluminum and stainless steel carts, racks, shelving, dollies and other material handling equipment . This equipment is used in restaurants, bakeries, hospitals, schools and supermarkets and more. Many of the products are made to order, with exact Customer requir...

  • Aarco
    • Yaphank NY
    • Marketing Consultant
      • Jul 2016 - Oct 2016
      • Yaphank NY

      Aarco manufacturers visual communication products, such as whiteboards, chalkboards, message boards and more.- I helped to organize and manage Aarco product and copy data. This data is sent to distributors for uploading into their system.

  • Global Equipment
    • Port Washington NY
    • Product Manager
      • Apr 2012 - Dec 2015
      • Port Washington NY

      As the Product Marketing Manager, I managed and increased the foodservice equipment and supplies category product line. Controlled marketing initiatives including, web site, e-mails, catalog pages, sales training and collateral. Sourced, negotiated and signed vendors. Conducted on-going market a...

  • Janus / Monitor Elevator Products
    • Hauppauge NY
    • Marketing Consultant
      • Apr 2011 - Dec 2011
      • Hauppauge NY

      Updated sales / marketing materials for .Janus / Monitor Elevator Products

  • Winholt Equipment Group - Material Handling Equ...
    • Woodbury NY
    • Marketing & Product Management Director
      • Mar 2009 - Dec 2009
      • Woodbury NY

      Developed and executed marketing strategies and activities for all product lines, including business plans, sales promotions, web design, PR, and collateral. Conducted industry and competitive analyses, benchmarking products and pricing. Managed Marketing Assistant.• Developed &amp; launched thre...

  • Dentsply Caulk
    • Milford DE
    • Senior Product Manager
      • Jun 2008 - Mar 2009
      • Milford DE

      As a Senior Marketing Manager, I controlled the P&amp;L for the Dentsply $20 Million Dental Bonding Agent category. Developed marketing business plan, advertising, sales promotions and collateral. Directed new product launches with US, German and Swiss divisions. Benchmarked industry and competit...

  • Hitachi Maxell
    • Woodbury NJ
    • Senior Marketing Manager
      • Oct 2003 - Jun 2008
      • Woodbury NJ

      Senior Marketing Manager for $70M line of data storage products. Developed targeted marketing / sales tools including advertising, promotions, PR, collateral, white papers. Coordinated new product launches with Global team. Managed advertising, PR and graphic design agencies. Conducted industry ...

  • Reckitt Benckiser
    • Parsippany NJ
    • Senior Brand Manager
      • 1998 - 2003
      • Parsippany NJ

      Senior Brand Manager – B2C. 2002-2003Lysol All Purpose Cleaners, d-CON, Clean &amp; Smooth Hand Soap• Launched Lysol Orange Cleaner in ½ normal time, preempting competition and becoming #2 performing product in Lysol All Purpose Cleaner line.• Managed development and launch of Lysol One Step Fl...

  • Cecilware Corp
    • Long Island City NY
    • Marketing Manager
      • 1984 - 1989
      • Long Island City NY

Education

  • Questrom School of Business, Boston University
  • Ohio University
  • Newton High School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Advertising and Marketing”

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