Experience

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  Idaho Beef Council

  • Boise, Idaho, United States

  • Marketing and Communications Consultant

    • Oct 2023 - Feb 2024
    • Boise, Idaho, United States

    Developed and executed a marketing plan that includes budgeting, strategizing, and developing 5 programs promoting Idaho Beef and beef producers.Led a team of two marketing specialists (B2B and B2C specialists)Wrote press releases, magazine articles, and updates that went out to industry and medi...

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  SeaQuest

  • Boise, Idaho, United States

  • Paid Media Strategist

    • Oct 2022 - Jun 2023
    • Boise, Idaho, United States

    I ran Google PPC, Facebook, and omnichannel ads as well as traditional advertising content and placement for 10 locations of SeaQuest Aquarium & Zoo. I was responsible for scaling up a multi-million dollar company with an ad spend of about $150k per month while keeping a better than 4X ROAS a...

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  The Curvy Spoon

  • Sandy, Utah, United States

  • Sales and Marketing Director

    • Jan 2022 - Oct 2022
    • Sandy, Utah, United States
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  Great Resort Vacations

  • Draper, Utah, United States

  • Marketing Director

    • Dec 2020 - Feb 2022
    • Draper, Utah, United States

    Built an entire marketing company from nothing that will push >50% of GRV's profits in next two years. Generated tons of growth through digital and traditional marketing through social, SEO, paid search, geofencing, off-property contact team, phone room, mail and lead generation. Bolstered...

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  PRA Health Sciences

  • Salt Lake City Metropolitan Area

  • Marketing Coordinator

    • Dec 2020 - Mar 2021
    • Salt Lake City Metropolitan Area

    Contract employment. I bought traditional and digital ads and managed close to $250,000 in ad money for a short time at PRA.

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  Performance Automotive Utah

  • Bountiful, Utah

  • Creative Marketing Director

    • Apr 2019 - Jun 2020
    • Bountiful, Utah

    I produced short videos and digital ads with emphasis on both organic and paid social media marketing for 3 dealers and 4 buildings with over $10 million in revenue. Since arriving, we have seen jumps in impression, reach and engagement on all social media platforms, YouTube and Google My Busines...

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  Northwest Specialty Beverage

  • Boise, Idaho Area

  • B2B Sales and Brewery Acquisition

    • May 2018 - Apr 2019
    • Boise, Idaho Area

    Responsible for a B2B sales network in Idaho with well over $300k in sales. Worked a daily sales route and managed a list of partners for the entire state of Idaho. I also took over new partner acquisition for the distributor; reaching out and finding new suppliers to bring into Idaho. I was huge...

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  Edge Brewing Company

  • Boise, ID

  • Director of Sales and Marketing / Operations Director

    • Mar 2015 - May 2018
    • Boise, ID

    Increased sales over 300% during my time at Edge. Brought brand awareness to previously unthinkable heights while dealing with huge market competition. I took Edge into 4 states and one foreign country during my time as director. Edge went from being a small pub to a medium production brewery in ...

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  Like Button

  • Owner/Chief Creative Officer

    • Oct 2010 - Jan 2017

    Like Button is a creative video production company that provides video content for client's use on television, online and social media. Proven outside sales success by developing business from many different categories including automotive, medical device, restaurants, craft beer and non-prof...

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  Idaho Beer: From Grain to Glass in the Gem State

  • www.historypress.net

  • Author

    • Apr 2014 - Jan 2015
    • www.historypress.net

    I wrote a book about the growing craft beer industry in Idaho. It is called Idaho Beer: From Grain to Glass in the Gem State. It chronicles the impact of the agricultural industry into the explosive growth of breweries in Idaho and how the state is set up to become a beer mecca well into the futu...

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  Epic Brewing

  • Salt Lake City, UT

  • Outside Sales, Marketing and PR Specialtist

    • Oct 2011 - Jan 2013
    • Salt Lake City, UT

    Marketing and sales for the fastest growing craft beer company in Utah. Managed social media marketing plans, public relation strategies and all advertising including web, outdoor, print, email, Facebook, Twitter and reputation management. Sold products directly to state agencies and restaurants ...

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  KTVX-TV

  • Salt Lake City, UT

  • Senior Producer

    • Apr 2009 - Oct 2010
    • Salt Lake City, UT

    Charged with creating video content meant to engage viewers with local evening news. The commercials, online ads and social media campaigns created higher primetime ratings on the ABC and CW television stations increasing late news ratings significantly in each ratings period.

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  WJLA-TV

  • Washington D.C. Metro Area

  • Producer

    • Feb 2008 - Dec 2008
    • Washington D.C. Metro Area

    Produced video content for daily newscasts in fast-paced newsroom in one of the largest markets in the country. High attention to detail for producing quality content quickly of up-to-the-minute breaking news, weather and sports.

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  WWBT/NBC12 Raycom Media

  • Producer

    • Jan 2007 - Feb 2008

    Produced on-air and online content for NBC 12 News in Richmond, Virginia.

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  KMIR 6 News

  • Producer

    • Jul 2005 - Dec 2006

    Produced commercials, promos and online content for KMIR 6 News in Palm Springs.

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  Metro Networks

  • News/Traffic Writer-Reporter

    • Feb 2003 - Jul 2005

    Wrote news and reported traffic for multiple radio and television stations in Tucson, Arizona.

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  Citadel Broadcasting

  • Promotions Team/DJ

    • Sep 2001 - Jul 2005

    Set-up promotional events for multiple radio stations, occasionally ran the board and had my own show on Rock 107.5. Also produced a dog racing show for Fox Sports Radio.