Experience

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  SERPCOM LLC

  • Quincy, MA

  • Founder, Chief Marketing Officer

    • May 2015 - Present
    • Quincy, MA

    SERPCOM is a full-service digital marketing agency focused on improving online visibility, traffic and revenue for leading brands.At the heart of our revolutionary difference is one simple idea.If your goal is website traffic, that’s where the conversation should begin.

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  Money Round Boxing League

  • Greater Boston Area

  • Co-Founder, Chief Marketing Officer

    • Jan 2017 - Present
    • Greater Boston Area

    Money Round Boxing League is out to change the fight game for good. Make no mistake, this is the real deal! With exciting twists on the rules of boxing, a compelling tournament model, and a focus on exposure and fair pay for all fighters, Money Round has the formula to return the storied sport of boxing back to the glory it deserves.

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  Boston App Guys, Inc.

  • Co-Founder

    • Mar 2013 - Mar 2018

    Boston App Guys is a mobile app development company specializing in providing digital mobile solutions to clients across a variety of business categories.

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  WebbMason, Interactive Sales Division

  • Greater Boston Area

  • Regional Account Executive | Northeast

    • Jul 2014 - Apr 2015
    • Greater Boston Area

    Software-as-a-service (SAAS) for marketing resource management (WM MarketingBench™) and online workflow management (WM Connect) provides best-in-class marketing services, solutions and automation for digital marketing, traditional print management, promotional strategies, kitting/fulfillment and supply chain integration.Intelligent Data & DistributionPrint ManagementPromotional StrategiesEmail & Direct MailWebsite StrategiesPURLs & MicrositesSocial MediaOnline Display Programmatic MarketingSearch Engine Marketing (SEM)Search Engine Optimization (SEO)Marketing Software

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  GateHouse Media, Propel Marketing Division

  • Greater Boston Area

  • Regional Account Executive | Northeast

    • Jul 2012 - Jul 2014
    • Greater Boston Area

    Responsive Design Website CreationSearch Engine Marketing (SEM)Search Engine Optimization (SEO)Programmatic Marketing Behavioral TargetingRe-targetingLead GenerationCall and Form Tracking Social Media ManagementReputation ManagementGoogle+ Local and Yahoo Local ManagementListing Cleanup (Directories, Search Engines, Review Sites, Social Networks)Tracking Dashboard - Google Analytics, SEM, SEO, Display, Call Recordings, Form Submissions, Reputation Management, Social Media Engagement, Listing Accuracy.

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  AOL, Patch Division

  • Greater Boston Area

  • Senior Interactive Advertising Manager | Northeast

    • Jan 2011 - Jul 2012
    • Greater Boston Area

    1 of 6 Senior Ad Managers in New England.Met each month to develop sales strategies for the New England sales teams.Built and implemented sales deck used throughout the region.Developed geo-targeted online media campaigns through the use of video, display banners, group buying, event-based marketing, directory management and web site design for agencies, proprietors and franchise owners.Assisted businesses with their SEO, Google Analytics and Social Media marketing efforts.Consistently hit monthly and quarterly revenue targets.

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  GateHouse Media, Wicked Local Division

  • United States
  • Media Production
  • 700 & Above Employee

  • Senior Interactive Account Executive | New England

    • Jan 2009 - Jan 2011

    Helped lead the way in the development and execution of the digital advertising on the wickedlocal.com network of 7 daily and over 100+ weekly newspaper websites in Eastern, MA.Managed a team of 20+ print sales reps, including Retail, Auto, Real Estate and Inside Sales as their go-to expert on all things interactive for both creative and business development purposes.Developed full integrated campaigns and was a key part of client pitches, representing the interactive department.Appointed as 1 of 4 Team Leaders within the interactive department to coach and mentor 4 additional interactive reps each responsible to roll out and implement company initiatives to 15-20+ print sales reps in various regional offices throughout MA.Extensive online knowledge including but not limited to: Google Analytics, IAB banners, Rich Media, Behavioral Targeting, Auto and Real Estate Verticals, Directory Advertising, Mobile Display Banners, E-Newsletter Advertising, Video and Social Media Marketing.#1 revenue producer in the Interactive department at GateHouse Media, NE at the time of my departure; surpassing $100,000 in recurring monthly revenue and a $1,000,000 annual book of business.

  • Interactive Account Executive | New England

    • May 2007 - Jan 2009

    Exceeded sales goals consistentlyQuickly transitioned into a leadership role and promoted to the senior sales position with management responsibilities.

  • Display Account Executive | Massachusetts

    • May 2006 - May 2007

    Exceeded sales goals consistently and earned Sales Representative of the Month in July 2006 for bringing on more than 50 new contractsManaged an average of 200 accounts on a monthly basis

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  Boston Herald, Community Newspaper Division

  • Greater Boston Area

  • Display Account Executive | Massachsetts

    • Oct 2005 - May 2006
    • Greater Boston Area

    Maintained current clients and increased new business through inbound and outbound callsAnalyzed market trends, competitive information, and pricing options to develop long-term marketing plans for clientsSold to both proprietors and franchise owners to expand their business through a variety of advertising programs on daily, weekly, specialty publications, and online options