Experience

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  Freelance Designer / Self Employed

  • Freelance Creative

    • May 2015 - Present

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  OpenCo - The Open Collaboration / TBWA

  • Johannesburg Area, South Africa

  • Digital Creative Director

    • Dec 2013 - Apr 2015
    • Johannesburg Area, South Africa

    Openco is a full service, media agnostic, communications agency that work collaboratively across disciplines. We have substantial collective experience in advertising, design and digital creative development. Communications Strategy grounded in genuine consumer insights and backed by a thorough understanding of the clients business is an absolute precondition for developing creative solutions. Unlike many advertising agencies we also have real working experience in the development of marketing strategies.Whether we realise it or not there is a new brand consumer relationship that is far more complex, non-linear, fragmented, transparent and unforgiving. But whilst there may be no place to hide, there is endless space and opportunity for those brave enough (or simply wanting to survive enough) to accept the challenge of redefining their brand consumer relationship. It is not just about metrics or social media, or about new levels of transparency. And definitely not about something that can be reduced to a few key words and then used as a static benchmark for judging creative development. As a full service communications agency we believe that there has never been a greater need or a better time to find the meeting point between Art and Science; to utilize everything available to gain a better understanding of the underlying motives and reasons why consumers make the choices they do. And we include everything from simply talking to consumers, to using advanced metrics, to understanding brain function, where neuroscience is now confirming much of what psychology has taught. There is most definitely an unconscious mind and there is brain activity originating from areas independent of rational thinking that strongly influences consumer behaviour. With this understanding the creative process has never looked more promising or been more fun. But first thing's first. No more wolves in fancy dress looking for easy meals.

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  Gloo Digital Design

  • Johannesburg Area, South Africa

  • Creative Director

    • Jan 2013 - Nov 2013
    • Johannesburg Area, South Africa

    Creative Director: FNB and BMW.Gloo is a strategic and creative marketing agency with a digital twist. While embracing traditional mediums, we also look beyond these to the growing digital media space. Gloo is an ideas-driven, design-focused and strategically-minded agency leading the converging marketing landscape of the South African broadband revolution. As media platforms merge (TV, OOH, In-store, Mobile and Internet), digital is being recognised as an increasingly effective tool within the marketing mix. With its unique and fresh experience, Gloo is harnessing digital mediums to help its clients stand out from the crowd and engage their audiences in a more relevant and richer way. Despite the Gloo name only being born in 2005, our talented staff has been creating world-class design solutions for over 20 years - from the earliest interactive CD-ROMs and websites in Europe, to the latest viral campaigns, online strategies, web and mobile platform developments, to the emerging interactive television solutions launching in our local market today.

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  OpenCo

  • Johannesburg Area, South Africa

  • Head of Digital, Creative Director.

    • Sep 2011 - Dec 2012
    • Johannesburg Area, South Africa

    Openco is a full service, media agnostic, communications agency that work collaboratively across disciplines. We have substantial collective experience in advertising, design and digital creative development. Communications Strategy grounded in genuine consumer insights and backed by a thorough understanding of the clients business is an absolute precondition for developing creative solutions. Unlike many advertising agencies we also have real working experience in the development of marketing strategies.

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  Fluorescence Interactive

  • Johannesburg Area, South Africa

  • Creative Director and CEO

    • Jan 2001 - Aug 2011
    • Johannesburg Area, South Africa

    Fluorescence Interactive is an international Award winning graphic design and production studio. Fluorescence has been in operation since 2001 with services that range the gamut of interactive and web design / development and production.Fluorescence Interactive offers boutique digital services from concept to completion. Our philosophy is one of Saying Something New within a context which is relevant, honest and of the highest quality of craft and communication.

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  Administaff

  • Houston, Texas Area

  • Creative Director - with Fluorescence Interactive

    • Jan 2006 - Dec 2010
    • Houston, Texas Area

    Insperity, a trusted advisor to America’s best businesses for more than 27 years, provides an array of human resources and business solutions designed to help improve business performance. Insperity™ Business Performance Advisors offer the most comprehensive suite of products and services available in the marketplace. Insperity delivers administrative relief, better benefits, reduced liabilities and a systematic way to improve productivity through its premier Workforce Optimization™ solution. Additional company offerings include Human Capital Management, Payroll Services, Time and Attendance, Performance Management, Organizational Planning, Recruiting Services, Employment Screening, Financial Services, Expense Management, Retirement Services and Insurance Services.

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  The Open Window

  • Pretoria Area, South Africa

  • Lecturer

    • Jan 2001 - Dec 2003
    • Pretoria Area, South Africa

    Founded in 1992, The Open Window School of Visual Communication in Centurion is one of South Africa’s best-known and respected art and design higher education institutions. Every year approximately 650 students join this creative hub to pursue BA Degrees in Visual Communication Design and Honours Degrees in Visual Communication, while a range of focused creative short courses appeal to a much wider audience.A university-style academic approach, up-to-the minute curriculum, and an interactive class environment give aspiring creatives a firm academic and practical foundation to hone their skills, channel their energy, sculpt their ideas and turn concepts into eye-catching designs. The ultimate aim is to give students the competitive edge to not only make it in the world of design, but to become industry giants.