Okay, let’s tackle this. So Steve Walker has 24 years of experience as a graphic designer and owner of a firm offering a range of services. His skills include web design, photography, graphic design, and marketing, which are in demand. Location is West Sacramento, California, which is a moderate-cost-of-living area. Considering his experience and skills, he’s likely to charge a competitive hourly rate. Let’s check benchmarks. According to the Bureau of Labor Statistics, graphic designers in the Sacramento area earn around $40–$60 per hour. However, Steve’s experience and range of services might justify a higher rate. Maybe around $100–$150 per hour? But considering he’s the owner of a firm, maybe closer to $125 per hour.