Experience

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  Traher Design & Communications

  • Director Marketing Communications

    • Apr 2008 - Present

    Provide clients with creative direction and strategy, content development, and management of marketing programs. Create favorable awareness and generate leads, primarily through digital marketing. Activities and production capabilities include branding, websites, social media, blogs, videos, emails, PR, events, ads, and print collateral. Original and curated content, as well as products and services, promoting better quality of life through thought leadership, research, strategy and design. For example, promoting excellence in corporate culture, branding and messaging; quality of customer interactions and experiences, online, via phone and in person.

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  SolidWorks

  • Marketing Communications Manager

    • Jan 1998 - Mar 2008

    Responsible for worldwide corporate print advertising, all marketing literature and product packaging, all video materials, a variety of interactive web-based communications, and all aspects of the general sessions for the company’s annual customer event. Played leadership role in growing the company fro $30M to over $300M in sales.

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  Banyan Systems Inc., Westborough, MA

  • Marketing Publications Manager

    • Sep 1994 - Nov 1997

    Worked will all levels of management to articulate corporate positioning and product capabilities through a variety of media – in brochures, ads, promotions, newsletters, case studies, the annual report, direct mail, videos, and interactive media.