Experience

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  Lincoln Financial Group

  • Greater Boston, Massachusetts, United States

  • Sr. Product Owner

    • Aug 2023 - Present
    • Greater Boston, Massachusetts, United States

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  Unum

  • Portland, Maine Metropolitan Area

  • Senior Product Owner - Data Exchange

    • Jan 2023 - Aug 2023
    • Portland, Maine Metropolitan Area

    Responsible for managing a roadmap for large critical capabilities interfacing to multiple scrum teams and partner PO’s to manage end to end delivery of digital experiences that drive value for clients.Direct prioritization input to the teams backlog and lead the development of solutions that meet the outlined objectives while maintaining technical integrity.Partnering with business stakeholders for operational readiness and mobilizing the right business support to accept, use, and support new capabilities as they are delivered to production.

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  Lincoln Financial Group

  • Boston, Massachusetts, United States

  • Sr. Consultant, Digital Product Owner

    • Sep 2019 - Jan 2023
    • Boston, Massachusetts, United States

    Identify and drive technology enhancements to improve customer satisfaction and internal efficiency for processing Electronic Data File Interchange (EDI) files and building Application Program Interfaces (APIs). Collaborate with other members of the Digital Transformation team, and stakeholders from across the organization to ensure alignment on strategic direction. Convey the defined business strategy into technical requirements and tactics and act as the Business Product Owner in the Agile software development process to create user stories and provide direction on prioritizing issues within backlog.

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  Craft Worldwide

  • Framingham, Massachusetts, United States

  • Senior Digital Project Manager

    • Jul 2019 - Sep 2019
    • Framingham, Massachusetts, United States

    Collaborated closely with developers and creative designers to execute marketing initiatives supporting staples.comManaged scope and timelines to ensure timely delivery leveraging Altassian tool set including Confluence and JIRAProject Managed deliverables across digital channels spanning landing pages, banners and emailWorked closely with project management team to manage resource allocation

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  HMI Performance Incentives

  • Norwood, MA

  • Senior Technical Program Manager

    • Mar 2014 - Mar 2019
    • Norwood, MA

    • Collaborated with CEO and VP Technology to develop strategies to maximize revenue opportunities within HMI’s B2B eCommerce platformo Liaised with IT & Engineering teams using Agile model to propel the SDLC o Tracked progress and monitored quality of online-buyer journey to improve redemption rates • Worked with VP Marketing and VP Sales to recommend and execute compelling promotions and offerings to drive user engagement and increase conversion rates o Worked with Google Analytics, HubSpot, AdWords to evaluate and optimize campaigns o Managed search optimization efforts including page titles, meta-tags and key-phrases• Led the development of proposals to build incentive-based web experiences for HMI clientso Gathered and interpreted requirements by connecting with prospectso Developed and provided cost estimates; estimated budgets necessary to complete project• Directed cross functional team to monitor and evaluate the performance of more than 40 client web sites on HMI’s Azure Cloud-based platformo Contributed to daily Agile scrum meetings by providing clarity on requirements and prioritieso Created clearly defined user stories and test cases to drive QAo Provided regular status reports to internal and external stakeholders • Served as Subject Matter Expert for the functional capabilities of HMI’s Azure Cloud platformo Trained internal operations and marketing teams on newly developed web-site functionality

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  Hasbro

  • Pawtucket RI

  • Director, Hasbro.com Global Digital Platform

    • 2008 - 2013
    • Pawtucket RI

    Director, Hasbro.com Global Network, 2010 to 2013Director, Online Media Services Planning, 2008 to 2010Responsible for day-to-day operation of the Hasbro.com global network featuring more than 100 web sites in 29 countries across multiple platforms. - Directed a team of five to support the global network. Met regularly with my direct reports to provide continuous feedback on their performance, identify projects to enable them to gain visibility to executive leadership and showcase opportunities for company-sponsored training when appropriate.- Led the agency selection, development, design, building and maintenance of Hasbro’s initial mobile sites. The sites were launched in two countries on-time and on-budget to impact the 2012 holiday shopping season.- Negotiated an agreement with a new supplier to reinvigorate Hasbro.com’s Where to Buy process to increase site conversion. Led the effort to build an easier path to purchase for consumers.- Conducted test with Google to determine the impact of innovative Google 3D photography to increase consumer engagement with products. Hasbro products were featured prominently in Google Shopping’s 2012 Holiday Toy Guide.- Reorganized the method of collecting internal product information from four separate groups to more efficiently produce an accurate online-product portfolio that empowered consumers to make informed purchase decisions

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  Procter & Gamble

  • Greater Boston Area

  • Associate Director, Interactive Marketing

    • 2004 - 2008
    • Greater Boston Area

    Associate Director, Interactive Marketing, 2005 to 2008Manager, E-Commerce 2004 to 2005Lead the interactive marketing efforts of the Gillette Business Unit - Lead global Gillette interactive marketing team to develop, execute and measure interactive marketing programs in conjunction with corporate marketing.- Directed the global deployment of the Gillette Champions and Gillette Best Young Players web sites to support the company’s global sports sponsorships. Local versions of each site were developed in more than 30 countries and in seven languages.- Developed interactive marketing measures to allow brand marketers to compare performance of interactive programs with other media.

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  Kraft Foods Group

  • Rye Brook NY

  • Director Digital Marketing

    • 2001 - 2004
    • Rye Brook NY

    Lead the strategic planning, design, development, execution and measurement of digital marketing activities at Kraft Foods. - Developed the strategic plan for the digital marketing group and set the team's objectives to ensure they support the larger objectives of the organization. Reported to senior management on the results of these efforts and make recommendations on future activities.- Supervised the effort to create, design, maintain and promote kraftfoods.com – at the time - the largest CPG food site on the internet with more than 2.5 million unique users visiting monthly. In first half of 2004, kraftfoods.com ranked second overall among food sites in the US, according to Nielsen Net Ratings.

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  Cablevision

  • Bethpage NY

  • General Manager, News12.com

    • 2000 - 2001
    • Bethpage NY

    Directed the 39-member news12.com team to add depth to and enhance the television news coverage. - Led the redesign of news12.com to improve site usability, add increased functionality and reworked staff schedules to ensure web site was maintained on a 24 by 7 basis. Improved the performance of web site from roughly 25,000 monthly visits to more than 250,000 in less than 12 months. - News12.com received a regional Edward R. Murrow award for best large market television station web site in 2001 and won the national Murrow award in 2002.

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  Kraft Foods Group

  • Rye Brook NY

  • Brand Manager, e-Commerce

    • 1990 - 2000
    • Rye Brook NY

    Brand Manager, e-Commerce, 1998 to 2000Associate Manager, Interactive Marketing, 1996 to 1998Promotion Manager, Desserts Division, 1995 to 1996Assistant Event Marketing Manager, 1990 to 1995Advanced through a series of promotions, culminating in a position with the then newly-created Kraft Interactive Marketing team where I participated in the launch of kraftfoods.com – which won the Best Use of the Internet Award from The Grocery Manufacturer’s of America in 1997 as well as an Edison Marketing Award.