Experience

• 

  Lux Research

  • Global

  • Associate Director of Research

    • Dec 2023 - Present
    • Global

• 

  We The Bookie

  • Tralee, County Kerry, Ireland

  • Chief Marketing Officer

    • Sep 2022 - Present
    • Tralee, County Kerry, Ireland

• 

  Heroic Vice

  • Worldwide

  • Founder and Chief Strategist

    • Dec 2018 - Present
    • Worldwide

• 

  PUBLIC Inc.

  • VP Brand Strategy & Business Development

    • Jan 2015 - Oct 2018

• 

  Publicis Groupe

  • Toronto, Canada Area

  • Senior Creative Strategist

    • Aug 2013 - Aug 2014
    • Toronto, Canada Area

    Brought in to better align strategic communications with creative output. In charge of uncovering human truths and insights while determining brand strategy, direction and/or platforms for a large roster of clients including: Canada Post, Rogers Sportsnet, City of Toronto, Home Depot Canada, WestJet, Kids Help Phone, Dairy Queen Canada and The Hearing Foundation of Canada.

• 

  Freelance Advertising / Creative Development Services

  • Worldwide

  • Creative Strategist

    • Jan 2010 - Aug 2013
    • Worldwide

    Retained by diverse institutions (client side and agency side) to generate actionable brand insights. Relied on to create brand platforms, briefs and trend/market research synopses, et al. Generated consistent, enticing and crisp content custom-tailored to medium and intended audience.

• 

  TAXI

  • Toronto, Canada Area

  • Creative Planner

    • Jan 2009 - Jan 2010
    • Toronto, Canada Area

    Specifically hired to coordinate and align efforts between Taxi’s creative department heads and the planning department while in charge of all creative strategy for Molson Canada, McCain Foods, and Covenant House.

• 

  Publicis Groupe

  • Toronto, Canada Area

  • Strategic Planner

    • Jan 2007 - Jan 2009
    • Toronto, Canada Area

    Traditional brand planner consistently brought into new business ptiches and projects due to strategic mindset, leadership and presentation skills. Worked extremely closely with all creative teams so as to create and implement a process that melded the efforts of ‘strategy’ and ‘creative.’ Clients included Labatt U.S.A., PayPal Canada, and Ontario's Miniitry of Environment.

• 

  Université de Montréal

  • Montreal, Canada Area

  • University Lecturer

    • Sep 2003 - Sep 2006
    • Montreal, Canada Area

    Offered this position after receiving a full academic scholarship and teaching fellowship to the University of Montreal while completing doctoral degree. Relied upon for comprehensive program preparation, delivery and evaluation. Granted more course load than any other departmental PhD. candidate. Taught and evaluated the full scope of Persuasive Argument, Criminal Deviance, Advanced English Grammar and Advanced Academic Writing. Lent research and editorial skills to major department projects.