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Steve Sheridan is a seasoned sales and management professional with over 30 years of experience in the sporting goods industry. He has held various leadership positions, including President and CEO of Sheridan And Associates Incorporated, and has worked with top brands such as Saucony, Starter, and Adidas. Sheridan has a strong background in sales, marketing, and product management, and has developed expertise in the comfort, athletic, medical, and family distribution channels.

Experience

  • Sheridan Sales LLC
    • Charlotte, North Carolina, United States
    • Sales Representative
      • Jan 2024 - Present
      • Charlotte, North Carolina, United States

  • Drew Shoe Corporation
    • Lancaster, Ohio, United States
    • Southeast Territory Manager
      • Jun 2023 - Apr 2024
      • Lancaster, Ohio, United States

      I am proud to join Drew as their sales consultant in the Southeast. With a history that began in 1875, we provide our customers with shoes that offer industry leading fit, comfort and style.

  • Sheridan Sales LLC
    • Charlotte, North Carolina
    • President
      • Jan 2019 - Jun 2023
      • Charlotte, North Carolina

      A sales agency representing footwear and accessory brands in the Southeast. Concentrated in the comfort, athletic, medical and family distribution channels. Developed relationships with major brands such as Vionic, Propet, Orthofeet, Geox, Revere and OS1st.

  • Devan
    • Charlotte, North Carolina Area
    • Business Development Consultant, North America
      • May 2018 - Dec 2018
      • Charlotte, North Carolina Area

      As Devan's North America business development manager, I focused on the Performance apparel and footwear Industry. For over 40 years, Devan has provided chemical finishes to the worldwide textile market. We are a leader in the production of sustainable chemical solutions for the textile industry, providing a wide range of applications including advanced moisture regulation, improved performance and enhanced comfort and wellness benefits. My primary accounts included New Balance, Wolverine Worldwide, Badger Sports, Puma, Reebok, Gildan and a variety of brands in the Sporting Goods, Footwear and Fashion Apparel sectors.

  • Hickory Brands, Inc.
    • Hickory, North Carolina
    • Senior Vice President Of Sales
      • May 2015 - Dec 2017
      • Hickory, North Carolina

      As SVP, I oversaw the product creation; marketing and sales of all HBI products. HBI is the largest largest manufacturer of shoe laces and braided materials in the US.In addition, I also managed HBI's relationship with New Balance. Under my leadership, HBI now has over 20 New Balance licensed products that our team sells throughout the world.As part of HBIs strategy to be the all encompassing provider of accessory products, I oversaw the creation, marketing and sales of the following:*Second Wind (Compression Hosiery)*10-Seconds (Footwear Accessories)*Foot Balance (Custom Molded Insoles)

  • Tenex Health
    • Lake Forest Ca.
    • Business Development Consultant
      • Jan 2014 - Mar 2015
      • Lake Forest Ca.

      Created template to educate over 350 sporting goods stores to the benefits of the Tenex medical device.Participated in marathon expos including Chicago Marathon, Marine Corps Marathon,Long Beach,Peachtree Road Race and The Philadelphia Marathon. Tenex was introduced to over 300,000 runners. This increased exposure led to a twenty five percent increase in the number of Tenex procedures.

  • Sheridan And Associates Incorporated
    • Charlotte, North Carolina Area
    • President and CEO
      • Jun 1983 - Dec 2013
      • Charlotte, North Carolina Area

      Owned and managed one of the largest sales agencies in the sporting goods industry, with sales exceeding 35MM. My team was responsible for 14 states in the Southeast and Mid-Atlantic. Sheridan and Associates brands included Saucony, Starter, Dallas Cowboys, Feetures, Adidas Collegiate Apparel, CCM Apparel, Spenco Medical. S&A sold products to national accounts including Shoe Show Inc,. Rack Room Shoes, Off Broadway Shoes, Fleet Feet, Champs, Hibbett Sporting Goods, Journeys, Downtown Locker Room and run specialty accounts across the south.In addition to training and mentoring 12 associates, I also called on The United States Naval Exchange, worldwide, more than tripling that business. Multi recipient of Sales Agency of The Year for numerous brands.

Education

  • Georgetown College
    Bachelor of Arts - BA, Busininess Administration and Political Science

Suggested Services

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Industry Focus. “Sporting Goods”

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