Experience

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  Cedar Electronics

  • Director Of Sales, National Accounts
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  Cedar Electronics

  • United States
  • Computers and Electronics Manufacturing
  • 1 - 100 Employee

  • Director of Sales, National Accounts

    • Nov 2015 - Present

    Promoted a year after the acquisition and merger in November to Director to lead efforts on all Cedar brands to national accounts with an omni-channel focus on mass, club and big box.  Develop, implement and execute annual business plans and budgets and sales and marketing strategies. Work with product teams to develop derivative products for specialty placement opportunities Analyze data, execute business reviews, and research trends to establish and maintain a position of knowledge-based leadership with company’s competitive set

  • National Accounts Manager

    • Oct 2014 - Nov 2015

     Achieved multi category placement at Costco in Detection & their first dash cam ever rolled out chain wide in 2015.  Led the successful transfer of a direct manufacturer Cobra 2way radio category from to a licensee model while representing over 60% of category sales securing the line anchors. Initiated & completed onboarding leading internal teams to going live as a direct drop ship vendor (DSV) status at Walmart.com, Bestbuy.com, Target.com and Costco.com to support omni-channel strategies

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  Cobra Electronics

  • United States
  • Consumer Electronics
  • 1 - 100 Employee

  • National Account Manager

    • Jan 2013 - Oct 2014

    Chosen to return as Team Leader on the Walmart account and resume focus on larger opportunities within accounts I originally established for the company to include pursuit again of Club business. Accepted challenge to lead the company’s sales efforts of developing Cobra's direct Omni-Channel Commerce to establish a new capability of integration and onboarding as a drop ship vendor status targets of bestbbuy.com, walmart.com, target.com and costco.com. Coordinating the sales efforts for integration of Omni-Channel distribution strategies with two national full line distribution partners. Developed Groupon and ShopHQ into consistent on-going promotional activities.

  • National Accounts Manager

    • Apr 2011 - Jan 2013

    Efforts shifted in restructuring to managing major retail accounts including Best Buy, Target, Sears & Kmart along with most every other current brick & mortar regional retail account. Main focus shifted to new business pursuits of all Wireless Carrier Channels, Office Super Stores, Home Centers, Grocery & Drug and specialty retail opportunities. During this time developed Groupon into a new account and multi-million dollar direct account.

  • Sales Manager

    • Oct 1994 - Mar 2011

    Service national accounts in various territories and partner with management to execute strategic initiatives to promote sales growth. Responsible for developing and guiding the implementation of the account specific business plan, achieving account profitability and sales targets, and increasing distribution of key brand items. Lead company in new business attainment, channel expansions and specialty retail opportunities. Master global product and solution portfolio with ability to design, present, propose and implement strategic solutions to national account clients.

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  Self Employed

  • Chicago, IL

  • Independent Manufacturer Representative

    • Mar 1994 - Oct 1994
    • Chicago, IL

    • Reebock discontinued the Weebok children's clothing line as a separate division in favor of licensing but I continued to represent Reebok Internationals “Weebok” jogging stroller line while pursuing other opportunities.

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  The Kaul Group Inc.

  • Chicago, IL

  • Account Executive

    • Apr 1993 - Mar 1994
    • Chicago, IL

    • Hired by this Independent Manufacturers Representative company to sell Reebok's children's division, Weebok, apparel and jogging stroller product lines in an eight state territory. • Led the nation in new account growth for Weebok jogging stroller line. • Developed marketing strategies ...

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  Ultraviolet Limited

  • Lexington, Kentucky Area

  • National Sales Manager

    • May 1991 - Nov 1992
    • Lexington, Kentucky Area

    • Managed independent representative sales force for this start up company manufacturing a custom fit (400 SKUs) automotive aftermarket product. • Initiated business with Track Auto, and grew the total business to over 1,000 retail locations. • Coordinated national cable direct response and retai...

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  Physicians Health Services, Inc.

  • Chicago, Il

  • Marketing Coordinator & Account Executive

    • Nov 1989 - May 1991
    • Chicago, Il

    • Developed unique marketing presentation resulting in record new account growth 25% increase in referrals in the first six months. Designed and coordinated direct mail campaigns directed toward corporations to promote services and build corporate base.