Okay, let’s calculate Steve’s rate. He has a mix of retail, merchandising, and product development skills, which are in demand. However, his skills don’t seem to be in high-demand areas like tech or finance. Location is the Los Angeles Metropolitan Area, which has a relatively high cost of living. Considering his experience and skills, I estimate his hourly rate to be around $75, which is on the lower end of the retail industry average. This is because his skills don’t align with the highest-paying industries, and he’s not based in a major hub like New York or San Francisco.