Bio
Experience
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Holstein Aviation, Inc.
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Carmel, Indiana USA
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Vice President - Marketing and Communications
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2010 - Present
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Carmel, Indiana USA
Oversee corporate, brand and graphic identity. Direct marketing, advertising, public relations, publicity, editorial placement, collateral development and lead generation. Create and manage web site and intranet. Develop proposal and presentation formats and content. Perform business jet and turb...
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Principal
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2006 - 2019
Clients served include Holstein Aviation, NASA, Whirlpool, Bank OZK, Hunt/Lee Wayne, Patty Wagstaff Airshows, Vitesse Corporation, Titus Group, Alpha Investments/Symphony Aircraft, Lutheran Church, American Legion, LAS Aerospace, Victory Days LLC, Eagle Creek Aviation Services, Naples Jet Center ...
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Vice President - Marketing
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2005 - 2006
Directed marketing, research, database management, advertising, sales engineering, trade shows and exhibits, customer events, lead generation, electronic and print publications and collateral support materials, customer leadership programs, website, co-op advertising, company retail stores, and n...
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Vice President - Public Affairs
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2003 - 2004
Developed and directed member, media, industry, legislative and regulatory communications. Led direct marketing, collateral creation, annual convention promotion and general sessions content, website and graphic arts/audio-visual production. Published two print and three electronic magazines and ...
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Vice President - Marketeting Communications
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2001 - 2002
Created initial brand identity, advertising creative and media plan for start-up division. Served as primary spokesperson and on corporate crisis communications team. Developed trade and general news editorial. Directed press conferences, media interviews and photography. Produced collateral / su...
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Director - Public Relations, Advertising and Corporate Communications
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1998 - 2001
Led external, internal and crisis communications initiatives for four defense, advanced development and aerospace business units. Corporate spokesperson. Directed advertising, trade shows, guest relations, guest/ customer/media events, and photo/video/graphic arts. Supervised 32 employees and $18...
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Vice President - Marketing
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1996 - 1998
Directed marketing, communication, customer relations, advertising and sales. Orchestrated conversion to Exxon branding. Served on Executive Committee and airport operations and concessionaire task forces.• Created direct marketing programs that increased traffic 3% and charter revenue 18%;• Grew...
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Director - Marketing Services
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1989 - 1996
Managed industry and media relations. Generated trade and consumer editorial coverage. Developed and produced print advertising and collateral materials. Designed, operated and maintained direct marketing lead generation programs. Led crisis and corporate communications. Directed trade shows and ...
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Vice President
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1975 - 1981
Managed print, electronic, outdoor, and transit advertising, promotional programs, collateral material development, and direct marketing activities for McDonald's, TRW, Knauf Fiberglass, Hil-Rom, Indianapolis Star Newspaper, Hawley and PIP.
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Education
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1965 - 1969Indiana University - Kelley School of Business
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1961 - 1965Columbus High School
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