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Steve Cohen profile image

Steve Cohen

Managing Director at ProShares
Intro Book
Seasoned product development and management professional with 22 years of experience in leading strategy and marketing functions.
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Location
Chevy Chase, Maryland, United States, US
Skills
  • Product Development
  • Product Management
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Bio

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Steve Cohen is a seasoned product development and management professional with 22 years of experience in leading strategy, product development, and marketing functions for top financial services companies. He has a strong background in building innovative online financial services companies and has managed award-winning brand-building campaigns for prominent clients. With a Bachelor of Science degree in Marketing & Management Information Systems from the McIntire Business Institute at the University of Virginia, Steve has established himself as a trusted expert in his field. Currently, he serves as the Managing Director at ProShares, where he oversees product development, product management, and strategic relationships.

Experience

  • ProShares
    • Bethesda, MD
    • Managing Director
      • Feb 2002 - Present
      • Bethesda, MD

      Head of Strategy, responsible for Product Development, Product Management, Strategic Relationships, Messaging, Branding, Investment Strategies

  • Folio Investing
    • VP Marketing
      • Jan 1999 - Feb 2002

      Hired to build the Marketing function and launch innovative online financial services company.

  • CALVERT GROUP
    • VP Marketing
      • Jan 1996 - Jan 1999

      Recruited to re-position a $6B mutual fund company and build the marketing function. Reported to CEO and managed 15 member organization.

  • BOZELL WORLDWIDE
    • Senior Partner
      • Jan 1994 - Jan 1996

      Managed relationship with Agency's largest client, Merrill Lynch. Worked closely with executive management on corporate, private client and investment banking marketing programs.

  • SAATCHI & SAATCHI ADVERTISING
    • VP Management Supervisor
      • Jan 1985 - Jan 1994

      Managed award-winning PaineWebber brand-building campaign, widely recognized as the best advertising in the securities industry. Managed General Mills, Yoplait and Johnson and Johnson accounts.

  • SSC&B Lintas
    • Media Planner
      • Jan 1982 - Jan 1985

  • GOIN' HOME
    • Entrepreneur
      • Jan 1979 - Jan 1982

      Founded a holiday transportation service for out-of-state students at the University of Virginia.

Education

  • 1978 - 1982
    McIntire Business Institute at the University of Virginia
    Bachelor of Science, Marketing & Management Information Systems

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Industry Focus. “Financial Services”

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