Experience

• 

  Software Mackiev Company

  • Vice President, Publishing Division
• 

  Software MacKiev

  • Software Development
  • 200 - 300 Employee

  • Vice President, Publishing Division

    • Feb 2013 - Present

  • Director, Publishing Division

    • Feb 2012 - Present

    Named Director of Publishing Division with additional responsibility over newly acquired education reseller, Learning Services.

  • Director of Sales & Marketing

    • Dec 2004 - Feb 2012

    Recruited by President and Founder to build newly formed Publishing Division in multiple channels and countries. Grew over ten famous brands including Kid Pix®, The Print Shop®, Mavis Beacon®, World Book®, HyperStudio®, Dr. Seuss and more. Supervise sales staff in US with additional responsibility over product managers based in Kiev, Ukraine. - Retail – Molded and executed company strategy of working direct with major resellers, including Apple, Inc, MacMall, MicroCenter, Fry's, and Amazon. Grew independent Apple Specialist Reseller channel and built automated online marketing & ordering process. - K-12 Education – Increased total direct education sales from a zero base to about 50% of division sales, managed and helped build incoming lead program and quoting system, grew school database to thousands of school contacts in the US and in dozens of international countries. Manage all education resellers, including Apple Education. - International - Built distribution from one county to over 20 in North America, Europe, Middle East, Asia and Oceania. Directed full or partial localization of Kid Pix in French, Japanese, and Chinese. - Acquisition – Evaluated and advised president on purchase of $ multi-million assets, including HyperStudio, Kid Pix and Learning Services, to diversify business. - Marketing & Brand Management – Instrumental in making Kid Pix, Mavis Beacon and The Print Shop the #1 Mac brands in their respective categories. Managed all aspect of marketing for the Publishing Division including Web marketing, email marketing, print advertising, and public relations.

• 

  A Little Corner of Spain

  • New Hampshire Seacoast

  • Small Business Owner

    • 2002 - 2004
    • New Hampshire Seacoast

    Founder of start-up online business that sold Spanish gourmet food, housewares and cooking lessons. Ceased operations when recruited to Software MacKiev.• Planned and executed business launch in under six months: surveyed competitors, conducted primary marketing research, outlined brand and prod...

• 

  Vantage Deluxe World Travel

  • Greater Boston Area

  • Director - Customer Relationship Marketing

    • 2001 - 2001
    • Greater Boston Area

    Streamlined web and email marketing. Managed lead generation and public relations. Co-administered $2.5M budget.• Grew email marketing from less than 5% to 20% of division profits by leading cross-functional team in installing of enterprise software that integrated campaign planning, execution, ...

• 

  NEBS

  • Canada
  • Printing Services
  • 100 - 200 Employee

  • General Business Manager - Services

    • 2000 - 2001

    Recruited from NEBS UK to build a healthcare offering.• Led 6 person cross-functional team in drafting and securing funding for a direct marketing test in under 6 months: market research, vendor sourcing & negotiation, pricing, positioning, list selection & advertising.

  • Marketing Director

    • 1999 - 2000

    After a difficult acquisition, NEBS’ UK division was a $10M operation losing over $1.2M. Promoted to head marketing department with 8 direct reports, 2 catalog brands, and a budget of $1M and 1.5M pieces.• Led marketing department in drafting and implementing revenue generating and savings plan which improved profit by over 40% and set the stage for a 2001 break-even.• Instituted contact strategy integrating outbound telesales, field sales, and direct mail and featuring a customer retention program that brought in $300K in incremental sales and $120K in profit.• Saved $100K by reorganizing and downsizing department. Brought advertising in-house, improving catalog development speed and quality. Negotiated better list rental terms decreasing cost by 40%.

  • Group Product Manager

    • 1997 - 1999

    Promoted to build, hire, and stabilize Product Marketing team (4 Product Managers and one Assistant).• Brought profitability to Christmas card line adding $110K in earnings through product rationalization and more targeted direct marketing campaign.• Led team that researched, recommended, and executed price increase, adding about $237K to bottom line.

  • Senior Product Manager – Checks

    • 1995 - 1997

    Analytical manager of $60M product line with full P&L responsibility.• Constructed buyer and retention model, securing increased marketing spend. Led cross-functional teams to execute marketing plan, which achieved 12% sales and 20% profit growth in market growing under 5%.

• 

  Kimberly-Clark (Formerly Scott Iberica)

  • Madrid Area, Spain

  • Product and Brand Manager

    • 1990 - 1993
    • Madrid Area, Spain

    Handled Kitchen Towels and Napkins product line....and Scottex, CEL and private label brands.• Achieved # 1 ranking for Scottex Kitchen Towels; increased share from 5% to 25% by changing product positioning and leading development of national 30 second TV Ad and TV game show sponsorship.