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Steve Blair is a seasoned marketing professional with extensive experience in digital media, event management, and strategic planning. He has held senior roles at Cox Media, Washington National Opera, and Stamford Center for the Arts, overseeing marketing campaigns, managing teams, and driving revenue growth. Blair holds a BA in Journalism from the University of Kansas.

Experience

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Local Sales Manager
      • May 2013 - Dec 2016

      As the advertising sales division of Cox Communications Inc., the third largest cable entertainment and broadband services provider in the country, we at Cox Media want to help you achieve marketing success with our advanced cable tv and online digital advertising products. Our proven media solutions and consultative insights help our clients reach their audience more effectively and efficiently. From broad reach, highly rated programs to laser-sharp targeting of specific audiences, Cox Media focuses on developing customized marketing solutions to maximize our client's ROI.Cox Media New Orleans is uniquely positioned to provide a wide array of advertising and marketing solutions while reaching all areas in the New Orleans DMA. Recently, we assumed the ad sales division of Charter Communications and Spectrum Reach in our market. We now can provide a one-stop shop to reach north shore households through Charter including; Slidell, Mandeville, Covington, Picayune and Laplace. We also now represent the Charter and Comcast homes in Thibodaux, Houma and Golden Meadow. With ATT Uverse, DirecTV and Dish, Cox Media in New Orleans is poised to offer you nearly 80% of the DMA and the ease of one point of contact. We look forward to finding a solution that reaches all or any zoned part of the market and on any device that can target our clients' audience.

    • Digital Media Sales Manager
      • Jun 2008 - May 2013

      • Responsible for digital media budget for Cox Media Louisiana • Responsible for all aspects of digital media fulfillment, traffic, creative, reporting and post campaign evaluations for client: Strong knowledge of DART, mobile text dashboard, Rentrak and other products and process• Designed creative for 90% of all campaigns including commercials, messaging, and ad creative for internet display advertising• Accompany members of the sales teams on client calls to present products and serve as local expert• Create sales incentives and contests to increase sales• Confer with local sales managers on market progress to digital budgets and individual sales people’s performances

    • Director of Marketing
      • Jun 2002 - Jan 2008

      • All earned revenue, which totaled $12 - $14,000,000 annually of an annual operating budget of $29,000,000• Oversaw $2,500,000 expense budget• Managed a dedicated team of 13 employees including 4 union members of IATSE• Oversaw all sales campaigns which resulted in a growth of 2% in subscription...

    • Marketing Manager
      • Aug 1999 - Jun 2002

      • Responsible for all earned revenue for a performing arts center with an annual operating budget of $6,500,000• Managed a staff of 3• Created all marketing plans that resulted in a 2% - 5% of ticket sales annually, in particular, saw consistent growth with the company’s annual performances of Th...

Education

  • 1982 - 1985
    University of Kansas

Suggested Services

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Industry Focus. “Marketing and Advertising”

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