Experience

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  Nucleus Marketing Lab

  • Phoenix, Arizona Area

  • Principal

    • Sep 2005 - Present
    • Phoenix, Arizona Area

    Born at the intersection of marketing and psychology, Nucleus Marketing Lab strengthens brands in two compelling ways – through enlightening insights into their customers and with thoughtful creative that resonates with their consumers. Our insights work propels decisions in marketing communications, product development, user experience, service experience, and brand positioning. Our creative work includes integrated campaigns, video production and identity conceptualization. Those who hire Nucleus are astute, brand-conscious business leaders who understand that the impression their brands make on their customers is inextricably linked to their business' success. A sample of our clients includes APS, Arizona Humane Society, Dun & Bradstreet, Grand Canyon University, Mark-Taylor, The Joint Chiropractic, and The Little Gym, as well as select advertising agencies. Each team member at Nucleus has at least 20 years of marketing and agency experience across various industries including CPG, foodservice, healthcare, retail, education and technology. Our credo since 2005 has been three simple words: Perception Precedes Persuasion.

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  Mixtape Creative Coworking

  • Phoenix/Scottsdale, AZ

  • Founder

    • Apr 2022 - Present
    • Phoenix/Scottsdale, AZ

    The best mixtapes had a certain vibe to them...a unique capacity to set a mood with an eclectic blend of your favorite bands. That is precisely what we wanted with our coworking space--a landing spot for entrepreneurs that nurtures creative thinking and one that balances collaboration with individual productivity. With conference rooms, multi-purpose space, stylish decor, furnished offices, printer, a rec area, WiFi and mail service, we're glad to say we've established a place to work in harmony.

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  Insights Association - South Central Chapter

  • Phoenix, Arizona, United States

  • Board Member, Metro Phoenix Area Director

    • Jan 2022 - Present
    • Phoenix, Arizona, United States

    Professional organization for marketing and insights professionals that offers opportunities for education, engagement, and innovation to accelerate and inspire our members' professional success in the eight-state region of Arizona, Colorado, New Mexico, Nevada, Oklahoma, Texas, Utah, and Wyoming.

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  Stir Crazy Comedy Club

  • Glendale, Arizona

  • Part Owner

    • Jul 2017 - Present
    • Glendale, Arizona

    Live comedy venue in booming Westgate Entertainment District (Glendale, Arizona) and the only comedy venue on the west side of the Valley of the Sun. Differences from other live comedy venues: intimate setting, reasonable ticket prices, no ridiculous drink minimum (you're a grown-up, act accordingly) and no server bringing the check at worst possible time, interrupting the grand finale of the show. My favorite part? Our mantra: "LIfe's better when you laugh."

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  Northern Arizona University

  • Flagstaff, Arizona Area

  • Professor Bast

    • Aug 2005 - May 2006
    • Flagstaff, Arizona Area

    Full-time faculty position instructing in integrated marketing communications strategy and media planning for the School of Communication at Northern Arizona University. Taught undergrads how to write creative briefs. Listened to The Godfather audio book on beautiful commute up Interstate 17 to Flagstaff. Was named an Educator of Influence by students during first semester on the faculty.

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  Cramer-Krasselt

  • Director of Brand Planning

    • Mar 1999 - Aug 2005

    Director of brand strategy and consumer insights for Phoenix office of one of the largest independent integrated PR/advertising/digital agencies in US of A. Chaired HR committee. Member of agency management team. Hoped to be GM some day. Worked with some great people. Made some lifelong friends. Learned some things to do and, perhaps more importantly, some things to not do. Helped win and/or lead accounts including Peter Piper Pizza, The Little Gym International, Cold Stone Creamery Inc., PetSmart, DMB (Verrado) and Westcor (Macerich) Shopping Centers. Pitched Phoenix Suns and Arizona Coyotes and came up short although the playoff success of both franchises since that time is not outstanding. Karma? Coincidence? Who is to say?

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  Cold Stone Creamery, Inc.

  • Scottsdale, Arizona, United States

  • Director of Brand Marketing

    • Jul 2002 - May 2003
    • Scottsdale, Arizona, United States

    Oversaw national promotions and led in menu/product development for international headquarters of Cold Stone Creamery restaurant franchise. Named a bunch of ice cream products still sold today (Mud Pie Mojo, Birthday Cake Remix, Oreo Overload, Candy Land, Cookie Doughn't You Want Some, Germanchökolätekäke, etc.) and should have negotiated royalties now that I think about it.