Okay, let’s tackle this. So Sterling Bateman has a diverse set of skills in entrepreneurship, leadership, coaching, and consulting. He’s based in Salt Lake City, which is a growing tech hub. Considering his skills and location, I’m estimating his hourly rate to be around $125. This is lower than average for a consultant or coach in the US, but it's also a more niche set of skills. Some entrepreneurs and small business owners might be willing to pay a premium for his expertise, but I'm being conservative here. Average rates for consultants and coaches in the US can range from $100 to $250 per hour, depending on the industry and location. Sterling's rate seems reasonable for his level of experience and the services he offers.