Experience

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  ChannelNet

  • Detroit, Michigan, United States

  • Data Analyst

    • May 2019 - Dec 2022
    • Detroit, Michigan, United States

    • Created automatic reports for 14 clients, as well as internal weekly email and site metrics reports tomonitor performance to support decision-making• Used the R Shiny framework to design and deploy client facing interactive dashboards, whichincluded converting static PowerPoint reports into the new format as well as set up a pipeline toautomate monthly dashboard updates from Adobe REST API• Gave presentations regularly to clients about quarterly and yearly metrics as well as ad hoc reports toimprove their website design and marketing campaign performance• Designed, incorporated, and maintained the Tagging Schema for our brand site and created scheduledmetrics reports in Adobe to collect and distribute user activity data• Conducted analysis on ChatBot response data to improve user experience by more adequatelyanswering their questions

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  Matchbox Virtual Media

  • Montreal, Quebec, Canada

  • Analytics Consultant

    • Aug 2021 - Dec 2021
    • Montreal, Quebec, Canada

    • Designed and implemented Matchbox’s website activity data collection and organization to track user actions and gather insights on their platform’s user engagement• Helped define functional requirements and set up pipeline to collect raw data from Google Analytics REST API and export key metrics and information• Worked with development team to create an endpoint for Matchbox’s 70+ clients to access and download their information• Continually advised on how best to expand site tagging and optimize data processes as the organization’s first data consultant