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Stephen Rosenberg profile image

Stephen Rosenberg

Senior Marketing Manager, North America at Toyota Material Handling
Intro Book
Seasoned marketing professional with 20+ years of experience in digital marketing, marketing management, and editorial direction.
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Location
Columbus, Indiana, United States, US
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Bio

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Stephen Rosenberg is a seasoned marketing professional with 20+ years of experience in digital marketing, marketing management, and editorial direction. He has held senior roles at Toyota Material Handling, Avid Custom Media LLC, Boating World, and Neighborhood Newspapers Inc., developing and implementing comprehensive marketing plans, digital marketing strategies, and editorial content. He holds a Bachelor of Arts degree from Georgia State University and certifications in Diversity, Inclusion & Conflict Training and Toyota Industries Business Practices Certification.

Credentials

  • Diversity, Inclusion & Conflict Training
    IUPUC
    Jul, 2020
    - Apr, 2026
  • Toyota Industries Business Practices Certification
    Toyota Material Handling
    Jul, 2020
    - Apr, 2026

Experience

  • Toyota Material Handling
    • United States
    • Machinery Manufacturing
    • 700 & Above Employee
    • Senior Marketing Manager, North America
      • Apr 2017 - Present

      Responsible for protecting and promoting Toyota Forklifts and ancillary brands by increasing visibility to products, services, and the dealership network. Primary tactics include development of comprehensive marketing plans, digital marketing strategy, database management, product launches, research, direct marketing, customer satisfaction, lead generation and management, public relations, advertising, and dealer communications.

    • Digital Marketing Manager
      • May 2014 - Apr 2017

      Responsible for development and tactical implementation of digital marketing strategy utilizing a broad range of B2B channels to grow business through increased brand awareness, lead generation and lead conversion.

  • Avid Custom Media LLC
    • Greater Atlanta Area
    • President/Chief Content Officer
      • May 2008 - Apr 2014
      • Greater Atlanta Area

      We help our partners "tell their story" in a custom-tailored, strategic and measurable way. With elements of traditional branding, corporate communications, lead generation and customer conversion, our expertise is called "content-marketing" because success in today's wired-up world revolves around the creation and delivery of meaningful, useful, engaging content.

  • Boating World
    • Publisher/Editorial Director
      • Apr 2000 - May 2008

      Supervised and directed all operations including marketing, sales, editorial, production, circulation and web development. Developed all strategic plans, budget, reporting and analysis. Led conversion of traditional media model to dynamic digital model. Built strategic partnerships among boat and engine manufacturers, and industry associations. Established profitable web-development and custom publishing division.

  • Neighborhood Newspapers Inc.
    • Editorial Director
      • Nov 1988 - Nov 2000

      Led editorial planning and developed original content for network of community newspapers. Managed teams of editors, writers and photographers to produce quality work on deadline.

Education

  • 1988 - 1993
    Georgia State University
    Bachelor of Arts, Marketing/Communications

Suggested Services

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Industry Focus. “Marketing and Advertising”

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