Experience

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  Focus Insights

  • Melbourne, Australia

  • Global Research Director

    • Feb 2019 - Present
    • Melbourne, Australia

    Helping Focus Insights provide high quality, affordable research solutions to FMCG, retail and manufacturing clients globally.

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  Beyond Research (Australia)

  • Melbourne, Australia

  • Market Researcher & Behavioural Strategy Consultant

    • Jul 2016 - Present
    • Melbourne, Australia

    Providing a range of qualitative and quantitative research for end clients, supporting other research suppliers with specialised advice and extra resourcing. Specialising in integrating Behavioural Economics concepts into research to provide a powerful force to improve your business outcomes. I can help you in any area that involves understanding people, their decision making and the unseen forces in play. Contact me to find out more.

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  The Research Society

  • Australia
  • Market Research
  • 1 - 100 Employee

  • Fellow

    • Sep 2015 - Present

    Society Fellows have been judged by their peers to have made a substantial contribution to the Australian market research industry. The award of Fellowship recognises the contribution the nominee has made to the industry across the following important areas:sharing practical expertise across the industryproviding ethical leadershipcontributing to market research theory, original thought, conceptual structures in marketing, policy formulation or research into these areasincreasing the Australian public's awareness of, and understanding of the value of, market researchincreasing the size and scale of the industry as a whole in a way that benefits the whole profession

  • Council Member

    • Jul 2009 - Dec 2021

    Represent Victorian based Client side researchers in AMSRS matters, providing education and networking opportunities. Serving on the Victorian AMSRS council, attending meetings,assisting design and deliver member benefit and education program.

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  Digital Alchemy

  • Melbourne, Australia

  • Behavioural Strategy Consultant

    • Aug 2018 - Mar 2022
    • Melbourne, Australia

    Helping DA develop products and client solutions across the APAC region for email marketing, loyalty programs and online retail sites based on behavioural science by increasing understanding through mentoring and training, and conducting experiments to find solutions that work.

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  insights heroes

  • Senior Advisor

    • Dec 2018 - Dec 2021

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  True North Research

  • Melbourne, Australia

  • Senior Consultant

    • Jul 2016 - Jul 2018
    • Melbourne, Australia

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  AMSRS

  • Melbourne, Australia

  • Chair - Victorian Client Network

    • Feb 2009 - Sep 2016
    • Melbourne, Australia

    Providing education and networking opportunities to Victorian Client side market researchers. The Victorian Client Network Group is a special interest group of AMSRS and provides a body for Market Research Buyers to come together to share experiences, network and to provide learning opportunities.

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  AGL

  • Australia
  • Utilities
  • 700 & Above Employee

  • Manager Research & Insights

    • Jul 2008 - Jul 2016

    Build the Insight function from the ground, then lead the team responsible for Market Research, Competitive Intelligence and Industry & information partnerships for Australia's leading energy provider.Design & deliver strategic research approaches in B2B & B2C, develop reporting structures and methods, Deliver Industry leading segmentation, Brand & Advertising Development, Customer Experience, Product & Value Proposition Development.

  • Research & Strategy Manager

    • Jun 2007 - Jul 2008

    Design, develop and manage the company wide Market Research, Secondary Research and Competitive Intelligence Programs. Responsible for managing the Retail Marketing planning and supporting the ATL Marketing team.

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  Opus Online

  • Director

    • Jan 2006 - Jun 2007

    Independent consultant on e-Marketing and segmentation strategies for both Corporate (Major Telco, Media & Energy Clients) and smaller retail clients.

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  Telstra

  • Australia
  • Telecommunications
  • 700 & Above Employee

  • Consumer Segmentation Manager

    • Jun 2005 - Jul 2006

    Development and implementation of ‘needs based’ segmentation of its Consumer Market to drive strategic and organisational strategy. Manage all aspects of the Research process including brief preparation, supplier selection and management, and stakeholder management.Produce segment profiles, provide statistical analysis of results, incorporate research with other information and make recommendations based on results. Contribute to the socialisation of the segmentation, bringing the segments to life for all levels of Telstra staff and ensure that the new segmentation is used after implementation.

  • Market Knowledge Manager

    • Jan 2001 - Jun 2005

    Information Technology & Analytical Support for Telstra Marketing & Customer Service Teams. Lead a team of 5 analysts, manage vendors and IT systems. Provide detailed analysis and model building; database building; managing IT support teams; Website management & development, Build on line knowledge portals and databases, sample design, on line surveying; integrating research results into the business.

  • Manager Marketing Information Systems

    • Jan 1997 - Jan 2001

    Manage customer experience and marketing data analytics team, vendors and systems.