Experience

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  Bi-Rite Family of Businesses

  • San Francisco, California, United States

  • Digital Marketing Manager

    • Sep 2022 - Mar 2024
    • San Francisco, California, United States

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  Tartine Bakery

  • United States
  • Food and Beverage Services
  • 100 - 200 Employee

  • Assistant Bread Manager

    • Dec 2021 - Sep 2022

  • Lead Bread Baker

    • Aug 2020 - Nov 2021

  • Pastry Baker

    • Aug 2019 - Aug 2020

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  Parallax Press

  • San Francisco Bay Area

  • Digital Marketing Director

    • Nov 2016 - Oct 2019
    • San Francisco Bay Area

    • Created digital marketing for an independent publisher founded by Thich Nhat Hanh • Developed strategies to expand reach and engagement through social media, email marketing, site content, and advertising • Increased direct-to-consumer sales by refining ecommerce flow and building title-specific campaigns

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  Pretzelina

  • San Francisco

  • Baker

    • Jan 2019 - Jun 2019
    • San Francisco

    • Mixed, portioned, shaped, and baked Bavarian pretzels, pretzel croissants, and buns for local restaurants, and breweries, including Suppenküche, Radhaus, Biergarten, Black Hammer

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  Mule Design Studio

  • San Francisco Bay Area

  • Digital Strategist

    • Sep 2014 - Nov 2016
    • San Francisco Bay Area

    • Synthesized client needs, business goals, and research findings into an overall strategy• Maintained strategic continuity over the project lifecycle• Conducted brand assessments, content analysis, comparative reviews and research• Defined the foundation of the user experience and content strategy for projects• Crafted long-term engagement and audience growth strategies across social, digital and mobile platforms• Designed and facilitated workshops (branding, digital communication, research, presentation)• Cultivated relationships and created proposals for new business developmentClients: Cornell University, Stanford University, Cantor Arts Center at Stanford University, San Francisco Conservatory of Music, ITVS, Wikimedia Foundation, Viz Media, San Francisco Opera, Curran Theater, Pivotal Labs

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  Chronicle Books

  • San Francisco Bay Area

  • Director of Ecommerce

    • Nov 2011 - Aug 2014
    • San Francisco Bay Area

    • Increased revenue 10% in 2013• Drove online strategy and execution, including SEO/SEM, customer acquisition, CRM programs• Led user experience design and development for direct-to-consumer personalization business• Oversaw content marketing, social media, email newsletters, and affiliate program• Managed Web team (Web Manager, Community Manager, Web Production Coordinator, intern, developer) and external agencies

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  Blue Moon Fiber Arts

  • Portland, Oregon Area

  • Marketing Director

    • Nov 2010 - Nov 2011
    • Portland, Oregon Area

    • Ran ecommerce, community and event websites • Crafted messaging for advertising and social media• Created processes, trained volunteers, and orchestrated 6000-person event• Developed partnerships with sponsors, vendors, and advertisers• Choreographed and recruited flash mob of 500+ knitters; produced instructional videos

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  method products inc.

  • San Francisco Bay Area

  • Director of Interactive + Advocacy

    • Oct 2009 - Oct 2010
    • San Francisco Bay Area

    • Increased online sales 42% in 2010; doubled monthly site traffic• Grew community: 3x newsletter subscribers; 2x influencer fan club and social media followers• Led digital, advocacy, ecommerce, and consumer response initiatives with five-person team• Built partnerships with like-minded companies (Nau, Treehugger, drugstore.com, BetaBrands)• Headed redesign of methodhome.com and negotiated transition to new ecommerce partner

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  Clif Bar & Co.

  • San Francisco Bay Area

  • Web Manager and Really Nice Guy (digital marketing)

    • Sep 2000 - Oct 2009
    • San Francisco Bay Area

    • Established and drove strategic vision for digital experience across multiple brands• Collaborated with brand, marketing, PR, consumer service, sales teams to reach & exceed objectives• Selected and managed external agency partners• Cultivated a culture of digital innovation & inspiration with senior management and marketing team• Launched multiple websites, site redesigns, campaigns, and online experiences• Grew email newsletter subscribers 10x

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  GetFit.com

  • San Francisco Bay Area

  • Senior Editor

    • 1999 - 1999
    • San Francisco Bay Area

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  Pallotta TeamWorks

  • Philadelphia, San Francisco, and Los Angeles

  • Director of Instructional Materials, Rider Services Manager, Senior Rider Representative

    • 1996 - 1999
    • Philadelphia, San Francisco, and Los Angeles