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Stephen Hamel Smith

MARKETING CONSULTANT - Self Employed at The Beacon Insurance Company Ltd.
Intro Book
Marketing expert with 20+ years of experience driving growth and market share through effective marketing campaigns.
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Location
Port of Spain, Trinidad and Tobago, TT
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Bio

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Stephen Hamel-smith is a seasoned marketing professional with 20+ years of experience in developing and executing marketing plans, campaigns, and promotions for various industries, including telecommunications and consumer goods. He holds an MBA and BS in Business Administration from the University of Central Florida and has certifications in digital marketing, social media marketing, and strategic planning.

Credentials

  • Excel Essential Training (Office 365/Microsoft 365)
    LinkedIn
    Jul, 2021
    - Apr, 2026
  • Marketing on Facebook
    LinkedIn
    Jun, 2021
    - Apr, 2026
  • SEO Foundations
    LinkedIn
    Jun, 2021
    - Apr, 2026
  • Social Media Marketing: Strategy and Optimization
    LinkedIn
    Jun, 2021
    - Apr, 2026
  • Strategic Planning Foundations
    LinkedIn
    Jun, 2021
    - Apr, 2026
  • Strategic Thinking
    LinkedIn
    Jun, 2021
    - Apr, 2026
  • Digital Marketing Foundations
    LinkedIn
    May, 2021
    - Apr, 2026
  • Social Media Marketing Foundations
    LinkedIn
    May, 2021
    - Apr, 2026

Experience

  • The Beacon Insurance Company Ltd.
    • MARKETING CONSULTANT - Self Employed
      • Aug 2021 - Feb 2024

  • Digicel Group
    • Jamaica
    • Telecommunications
    • 700 & Above Employee
    • MARKETING MANAGER
      • Jun 2018 - Jun 2021

      • Developed marketing plans and campaigns for both Mobile and Fibre-To-The-Home business units using a digital-first strategic approach• Provided support to the Sales & Retail teams with marketing communications & branding for field marketing & sales activations • Ensured all marketing activity reflected the brand identity and tone of voice• Oversaw purchasing of all promotional/branded items • Developed Fibre-To-The-Home acquisition campaigns that aided growth in the customer base, hitting 100,000+ subscribers in Jan 2021 (5yrs after launch)• Successfully executed marketing launch for Digicel’s nationwide mobile LTE network leading to 40% growth in data users over 2.5 yrs• Successfully completed full rebrand of Digicel as a digital operator increasing NPS score from +35 (Jan 2020) to +53 (Mar 2021)

    • MARKETING MANAGER - B2B (Business to Business)
      • Aug 2017 - May 2018

      Reported to Group Head of Marketing Digicel Business, responsible for 24 markets• Develop & execute campaigns to drive acquisition & upsell for the B2B (Business-to-Business) segment across the region• Support the regional bid team on mega deals with the production of high impact proposals that project an image of professionalism & competence• Completed bid proposal presentations for the Governments of Dominica, St Lucia, St Vincent & The Grenadines and Grenada• Scoped and developed a Case Study on the Queen Elizabeth Hospital in Barbados documenting Digicel's support for the hospital's digital transformation strategy and its benefits• Marketing lead in the project team that successfully won the bid for a 15yr EC$200 Mil contract from the Govt of Dominica Rebuild of Telecommunication, Data and ICT services after Hurricane Maria

    • MARKETING MANAGER – FTTH (Fibre-To-The-Home)
      • Jan 2016 - Jul 2017

      Reported to C.E.O. Digicel Play T&T • Led the execution of the launch campaign for Digicel Play (now Digicel+) including launch event, advertising campaign, outdoor branding & activations• Managed a team of 2 Marketing Executives• Formulated & implemented marketing plans & promotions to acquire new subscribers & upsell existing customers• Managed all customer communication & production of sales collateral• Planned & managed the annual FTTH Marketing budget

    • MARKETING MANAGER - MOBILE
      • May 2008 - Dec 2015

      Reported to Marketing Director Digicel T&T• Developed & implemented marketing plans & promotions• Managed the relationship with media & creative agencies• Worked closely with device manufacturers on marketing plans & negotiated funding for new product launches & promotions• Coordinated market research activities & analysis of reports• Helped grow market share from 48% to 54% through effective marketing campaigns

  • McCann Erickson Trinidad
    • ACCOUNT DIRECTOR
      • Sep 2001 - May 2008

      • Acted as primary liaison between the client and the agency• Built, maintained & grew positive relationships with key clients including Nestlé, American Airlines, NISSAN, Angostura, RBC Royal Bank (formally RBTT) and IGT (formally GTECH)• Formulated, developed and implemented advertising campaigns in line with client business objectives• Kept the agency team on schedule & within budget• Developed advertising campaigns for new product launches including Nescafè 3 in 1, Angostura LLB & Angostura 1919 Rum

Education

  • University of Central Florida
    MASTER OF BUSINESS ADMINISTRATION (M.B.A.), Marketing
  • University of Central Florida
    BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION (B.S.), Marketing

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Insurance”

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