Experience

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  Publicis Media

  • United Kingdom
  • Advertising Services
  • 700 & Above Employee

  • Vice President, Data Sciences Product

    • Apr 2022 - Present

    Data-driven and results-oriented Product Manager with a passion for using Machine Language and Natural Language Processing to optimize digital media. With a background in AdTech/Martech and a knack for identifying customer needs, I excel at bringing innovative products to market that drive business growth.As a Product Manager for a Data Science product, I have a proven track record of developing and launching successful products that leverage ML and NLP to help companies gain a competitive edge. Whether it's through improving the accuracy of targeted ad campaigns or increasing the efficiency of content creation, I have a deep understanding of how to use these technologies to drive real-world results.

  • Vice President, Technology and Activation

    • Jun 2017 - Apr 2022

• 

  GTB (Formerly Team Detroit and Blue Hive - divi...

  • Dearborn, MI

  • Director, Analytics Impementation

    • Feb 2015 - Jun 2017
    • Dearborn, MI

    Team responsible for the implementation of Adobe Marketing Cloud across network of Ford sites globally. Managed all aspects of measurement implementation as well as enabling website optimization and audience collection.

• 

  Starcom MediaVest Group

  • United States
  • Advertising Services
  • 700 & Above Employee

  • Associate Director

    • Apr 2012 - Feb 2015

    Part of a team responsible the creation and development of the Ad operations and reporting groups across the SMG network of agencies.

  • Digital Media Supervisor

    • Sep 2008 - May 2013

    Responsible for analytics optimizations and reporting for digital advertising.

  • Sr. Digital Analyst

    • 2008 - 2012

    Lead in the development of a proprietary analytics dashboards for General Motors used agency wide for top line data analysis.

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  Quicken Loans

  • Business Systems Analyst

    • Apr 2007 - Jun 2008

    Business Analyst responsible for supporting Marketing efforts for the Quicken Loans website including advertising through paid and organic search.

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  Republic Bank

  • Senior Network Analyst

    • Jun 2002 - Apr 2007

    Responsible for the day-to-day operations and innovations of the local area network.

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  DCT Industrial

  • Network Analyst

    • Aug 1999 - Feb 2002

    Support analyst responsible for daily operation of the local area network.

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  EDS

  • Technology Analyst

    • Dec 1997 - Feb 1999

    Provided PC and local area network support for the Chevrolet Central office.