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Stephanie Leblond, Mba (Hons), Pmp

Project Director and Team Coordinator at <a class="not-italic font-text_font text-[18px] font-bold cursor-pointer text-link_color" target="_blank" href="/companies/som-inc.">SOM inc.</a>
Intro Book
Stephanie Leblond, a seasoned Project Director, Marketing expert, and entrepreneur, holds an MBA (Hons) and PMP, with a strong background in event management, commercial photography, and social media marketing, serving the Greater Calgary Metropolitan Area, Canada.
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Location
Greater Calgary Metropolitan Area, CA
Languages
  • English Full professional proficiency
  • French Native or bilingual proficiency
Skills
  • Photography
  • Event Photography
  • Commercial Photography
  • Photojournalism
  • Creative Direction
  • Show all
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Bio

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Stephanie Leblond is a seasoned professional with a strong educational background in business administration. She holds an MBA (Hons) from Université Laval, where she also earned a Bachelor of Business Administration (Hons). Her professional experience spans over 16 years, with notable positions as Project Director and Team Coordinator at SOM inc., Market Research Advisor at SOM inc., and Founder/Entrepreneur at Leblond Studio Inc. She has also worked as a Research Analyst at WestJet, Business Analyst Intern at e=mc² events, and Studio Manager and Marketing Coordinator at Yoga Passage. Stephanie is proficient in both English and French, with full professional proficiency in English and native or bilingual proficiency in French. Her skill set includes photography, event photography, commercial photography, photojournalism, creative direction, sponsorship, event management, social media marketing, and public relations.

Credentials

  • CX XM Scientist
    Qualtrics
    Apr, 2022
    - May, 2026
  • SDL Trados Studio English-French Translation 2014
    SDL plc
    Apr, 2015
    - May, 2026
  • Project Management Professional (PMP)®
    Project Management Institute
    Nov, 2020
    - May, 2026
  • CXPA Professional Member
    Customer Experience Professionals Association (CXPA)
    Oct, 2023
    - May, 2026
  • Google Ad Search Certification
    Google
    Jun, 2020
    - May, 2026
  • Google Analytics Individual Qualification (GAIQ)
    Google
    Mar, 2020
    - May, 2026

Experience

  • SOM inc.
    • Canada
    • Market Research
    • 1 - 100 Employee
    • Project Director and Team Coordinator
      • Nov 2022 - Present

    • Project Manager
      • Mar 2022 - Nov 2022

    • Market Research Advisor
      • Nov 2020 - Apr 2022

  • Leblond Studio Inc.
    • Founder / Entrepreneur
      • Mar 2005 - Mar 2021

      - Provide strategic direction.- Help define objectives and set key performance metrics.- Act as a mentor to the management team.- Analyse market trends and identify business opportunities.- Foster strong relationships in a B2B context.- Analyse sales, web and social performance. - Lead traditiona...

  • Protégez-Vous
    • Relational Marketing Analyst
      • May 2020 - Jun 2020

      As one of three experts working on this study led by Protégez-Vous, I analyzed and compared the confidentiality and personal data policies of 12 loyalty programs in Canada.

  • WestJet
    • Calgary, Canada Area
    • Research Analyst - Intern
      • May 2018 - Jul 2018
      • Calgary, Canada Area

      - Extract market data from SRS Analyser in support of research objective.- Analyse internal and external data on customer segmentation, market potential and capacity of competitors with pivot tables in Excel.- Make recommendations to the leadership team in a live presentation.- Prepare a written ...

  • e=mc² events
    • Calgary, Canada Area
    • Business Analyst Intern
      • Jan 2018 - Mar 2018
      • Calgary, Canada Area

      - Analyse market data on ROI measurement and reporting.- Gather current company event data collection process, data types and sample metrics. - Create a dashboard to facilitate internal and external communication of results.- Analyse cross-departmental work processes and develop tools for the tea...

  • Yoga Passage
    • Calgary, Canada Area
    • Studio Manager and Marketing Coordinator
      • Sep 2004 - Dec 2007
      • Calgary, Canada Area

      - Create copy and design for the website and for print ads and program flyers.- Prepare reports on sales, clients and staff.- Lead a team of 6 employees and 30 contract instructors.- Initiative: I implemented a computerized system to manage memberships database and track sales.

  • Sole Day Spa
    • Virgin Islands (British)
    • General Manager
      • Sep 2000 - Aug 2004
      • Virgin Islands (British)

      - Prepare weekly reports on revenue, team performance, strategic partnerships and work visa applications.- Manage the daily operations including bank deposits and reconciliations.- Lead the recrutement of candidates in Canada, USA and Europe.- Lead of team of 8.

  • Club Med
    • Ste.Lucie and Mexico
    • Bilingual Tour Guide
      • 1999 - 2000
      • Ste.Lucie and Mexico
  • Hilton
    • Quebec City
    • Receptionist - VIP Floors
      • 1996 - 1998
      • Quebec City
  • Air Canada
    • Toronto, Canada Area
    • Flight Attendant
      • 1995 - 1995
      • Toronto, Canada Area

Education

  • 2018 - 2020
    Université Laval
  • 2016 - 2019
    Université Laval
  • 2010 - 2010
    Mount Royal University
  • 2007 - 2008
    Southern Alberta Institute of Technology (SAIT)
  • 2007 - 2007
    Mount Royal University
  • 1991 - 1994
    Cégep de Sainte-Foy

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Industry Focus. “Market Research”

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