Experience

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  Timber Queensland

  • Brisbane, Queensland, Australia

  • Communications & Events Specialist

    • Apr 2023 - Present
    • Brisbane, Queensland, Australia

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  Marketing Strategist

  • Brisbane, Australia

  • Brand Strategist + Copywriter

    • Aug 2016 - Present
    • Brisbane, Australia

    In business (and life), everything you do sends a message... so let's make it a good one.Following more than a decade of corporate communications roles, I took the plunge and started freelancing full time. My client base spans mining, pharmacy, property and engineering; where I help companies engage audiences, maintain their communities and generate leads that convert, in addition to supporting established communications agencies as a white label freelancer, assisting with content development and communication strategy projects for their clients; and tender writing for high profile tender submissions.From click funnels to lead magnets, web copy to proposal preparation, I help my clients by crafting compelling content that connects.During this time, I've had the opportunity to support a number of large-scale tender submissions for some of Australia's biggest infrastructure projects. The work calls for the ability to quickly understand complex material, translating technical details into persuasive, compelling content. I've been fortunate to support a number of well-known brands including Rio Tinto, Downer EDI, John Holland, Acciona and Hatch.

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  AusIMM

  • Brisbane, Queensland, Australia

  • Manager, Marketing Communication

    • Jan 2022 - Apr 2023
    • Brisbane, Queensland, Australia

    Leading an integrated digital and content strategy to support AusIMM in growing their education portfolio and meeting their commitment to elevating standards across the industry. Through-the-line marketing activity, brand development, social engagement; while harnessing analytics to drive performance and continual improvement.

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  Boeing

  • Brisbane, Australia

  • Senior Communication Advisor

    • Aug 2016 - Feb 2017
    • Brisbane, Australia

    I was (re)engaged by Boeing to support a key business improvement project. During this time, I was responsible for liaising with senior leaders, developing a suite of communication materials and a corresponding communication strategy.

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  P4 Group

  • Account Director

    • Mar 2016 - Aug 2016

    P4 Group (now Sabio) is an integrated communications agency servicing clients nation-wide. The agency prides itself on its track record of securing premium editorial coverage for clients, in addition to a growing body of social and digital campaigns, stakeholder engagement for major infrastructure projects and partnership agreements for not-for-profit and government bodies.

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  Boeing Defence Australia

  • Communication Advisor

    • Oct 2012 - Mar 2016

    This role spanned the full gamut of internal and external communications opportunities, tools and tactics in supporting a large organisation where discretion is key. Experiences gained here included:* Supporting an award-winning communication campaign for identification, fit out and relocation to new office space for the organisation’s headquarters. This campaign, for which I was solely responsible, was awarded Boeing's first ever Queensland win and national Commendation at the PRIA's Golden Target Awards. * Engaging with trade and news media to promote key opportunities for the business* Developing numerous health, safety and culture campaigns to support the business in prioritising a safe, productive and happy workforce. This included developing content for newsletter articles and intranet pages, video scripts, artwork for digital noticeboards and employee events ranging from small groups through to full business events for over 1500 employees.* Supporting employees through change transitions, including a company reorganisation, office relocations, introduction of new processes and leadership changes. * Supporting senior business leaders with communications advice and opportunities.

  • Communications Manager (acting)

    • Jan 2015 - Aug 2015

    What an opportunity for growth! This 8 month secondment allowed me to stretch my wings, supporting my Director in leading a diverse team in delivering a range of internal and external communications and creative services. Behind the scenes, this role gave valuable insight and experience in creating of a high performance culture and supporting the team in managing and prioritising a high volume of job requests.

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  Boeing Defence Australia

  • Brisbane, Australia

  • Acting Communication Director

    • Dec 2013 - Feb 2014
    • Brisbane, Australia

    Boeing presented the opportunity to regularly hold delegation as Communications Director, including this three-month period, while concurrently managing my existing role. Duties included overseeing a team of up to 11 employees and partnering with domestic and global Boeing leaders to ensure our messages were on brand, every time.

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  Origin Energy

  • Brisbane

  • Communications Specialist/Project Communication Manager

    • Jul 2011 - Sep 2012
    • Brisbane

    This fast-paced contract position reinforced the value of staying organised! Responsible for supporting more than 20 projects at any given time, this role included developing communication materials to reach a geographically diverse workforce with varied levels of access to standard digital communication channels to assist the business in maintaining high-volume production targets.

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  Sentencing Advisory Council (Qld)

  • Brisbane, Qld

  • Senior Communication Officer

    • May 2011 - Jul 2011
    • Brisbane, Qld

    Supporting a key government initiative with stakeholder engagement, event management and media liaison activities, this short-term contract position gave me insight into Queensland's judicial system.

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  Metropolitan South Institute of TAFE

  • Mt Gravatt, Australia

  • Senior Communication Officer

    • Jan 2010 - Apr 2011
    • Mt Gravatt, Australia

    Great team, great projects, great opportunity! This primarily internally-focused role for one of Brisbane's largest TAFE training providers (now amalgamated into TAFE Brisbane) was extremely diverse, with results including:* Introducing the organisation to social media, including development of social media accounts, management tools and a social media policy. I also provided initial training for communications team personnel in social media content management. * Ran a change management campaign to transition employees through a complex organisational restructure* Developed an employee engagement event for 500 people on two weeks’ notice. I loved this challenge, which pushed me to stretch a slim budget to engage the workforce. Creative initiatives designed to build employee morale whole simultaneously promoting the event included an ice cream-naming competition for staff, with winning names and flavours served at the event. Beyond that opportunity, event support included numerous internal and external stakeholder events, such as fashion parades and student orientation days.* Delivered the institute’s annual report, including liaising with business units to generate content, and liaising with an external design agency to deliver a high-quality, on-brand end product.

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  Pharmacy Guild of Australia

  • Brisbane, Australia

  • Senior Marketing Communication Officer

    • Feb 2008 - Jan 2010
    • Brisbane, Australia

    In this role with one of Australia’s largest medical associations, no two days were the same. From supporting the national president in responding to key media issues, using social media to boost ticket sales for key industry conferences to driving national education campaigns to keep Australians safe, the Guild taught me to think on my feet and always focus on what matters most – people. Activities also included brand management, membership marketing, crisis management, web development and search marketing strategy, relationship strategy development and implementation and working with key government bodies to support state and national health campaigns.

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  freelance

  • Freelance IMC Consultant

    • Nov 2006 - Feb 2008

    Freelance IMC Consultant, specialising in:* corporate communication* media liaison* political communication* website design and development* search engine optimisation* public relations* advertising* marketing communication* market research* copy writing* political campaign development* developing numerous materials from initial concept through to final production, including brochures, newsletters (print and electronic), websites, annual reports, grant and award submissions and campaign materials.

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  Synchronous Communication

  • Consultant

    • Feb 2005 - Nov 2006

    * media liaison* marketing collateral design and production* copy writing* graphic design* seconded to major corporation to support award-winning change management campaign